Kuyini ukukopisha (copyright) futhi ngubani umbhali wamakhophi: incazelo kanye nencazelo yamagama - umhlahlandlela wesinyathelo ngesinyathelo ekubhaleni i-copyright nemibhalo ye-seo + TOP-6 ukushintshana kokubhala ngokwenza imali

Sawubona, bafundi abathandekayo be-Ideas for Life magazine magazine! Namuhla sizobheka imiqondo efana ne- "copyright" ne- "copywriting" - ukuthi iyini, yehluke kanjani "ekubhaleni kabusha" kanye "nokubhala kabusha", ibiza malini umbhali, nokunye okuningi.

Ngendlela, ubonile ukuthi idola selivele lingakanani? Qala ukwenza imali ngomehluko wamanani wokushintshana lapha!

Eminyakeni embalwa eyedlule, igama elithi copywriting lalingethusa abafundi bezinhlaka zokusiza. Manje inqubekelaphambili yengeze isinyathelo esincane futhi abezenhlalakahle banamuhla bakholelwa ukubhala ikhophiabaningi kunenzuzo umsebenzi ongenziwa ekhaya ngaphandle kokutshalwa kwemali.

Kulesi sihloko, uzofunda:

• Kuyini ukukopisha futhi ungumbhali wamakhophi;
• Hlobo luni lokubhala olukhokhelwa kakhulu;
• Ungawuhlaziya kanjani kahle umbhalo wakho bese uqala umsebenzi wobuchwepheshe.

Lo mbhalo wenzelwe labo abangazi ukuthi bazosibeka kuphi isikhathi sabo samahhala (kepha-ke, abazi ukuthi bangazinamathisela kuphi), ukulunywa kokudala kanye nesifiso sokuzibonakalisa emsebenzini wokubhala.

Funda i-athikili kuze kube sekugcineni futhi uzothola imininingwane ephelele mayelana nokukopisha.

Ukubhala ngamakhophi: kuyini futhi kwenzelwa ini, yiziphi izinhlobo zokubhala ezikhona, ongumbhali wamakhophi - funda ngakho konke lokhu nokuningi

1. Kuyini ukukopisha (i-copyright) - ukubuka konke okuningiliziwe kanye nencazelo yemiqondo 📃

Isikhathi "ukubhala ikhophi"Kuvela egameni lesiNgisi"ukubhala ikhophi", Okusho ukuthi ngokwezwi nezwi" ukubhala umbhalo. "

Kepha kufanele wazi ukuthi ukuqonda kokubhalwa kwamakhophi kuhlukile kummeleli ngamunye walo msebenzi. Ngakho-ke, uma sifingqa zonke izincazelo ezikhona namuhla, sithola okulandelayo:

Ukubhala – lokhu kungenye yezinhlobo zomsebenzi wobungcweti, okuncike enqubweni yokwakha nokubeka umbhalo oyingqayizivele wombhalo. Imvamisa, ukukhokhelwa komsebenzi kufana nenombolo yezinhlamvu ezibhalwe ngaphandle kwezikhala.

1.1. Ukubhala - ukuqala

Ukubhalwa kwamakhophi njengomsebenzi kwavela kudala ngaphambi kokufika nokusetshenziswa kabanzi kwe-Intanethi. Iziqubulo zokukhangisa, isethulo futhi imibhalo yokukhuthazalokho obekumele umkhiqizo noma insizakalo bekulokhu kudingeka kakhulu emakethe.

Lapho i-Intanethi itholakala kuwo wonke umuntu, ukubhala ikhophi kube nezinguquko. Lo mqondo unwebile.

Manje incazelo yokubhala ikhophi ifaka ukwakhiwa kwanoma imuphi umbhalo oyingqayizivele, kungaba njalo iphepha elimhlophe, ikhasi lokufika noma incazelo yomkhiqizo emigqeni eminingi.

Yakovleva Galina

Uchwepheshe wezezimali.

Umqondo wokubhalwa kwamakhophi kwi-Intanethi kancane kancane uqala ukungena ekusakazweni, okusho ukwenziwa kwemibhalo ye-copyright enezinga eliphakeme lokuhluka. Uma ukukopisha kwangaphambili kwakusetshenziswa kuphela njengendlela yokukhangisa nenkulumo-ze, namuhla imibhalo yenzelwa noma iyiphi injongo.

1.2. Yikuphi okulungile: copyright noma ikhophi yokubhala?

Okungenani igama elithi “ukubhala ikhophi"Sekuyinto ejwayelekile kwabaningi, abanye ababhali baphikelela ekubizeni inqubo yokwakha umbhalo" copyright ". Uma uyibuka, bese “ilungelo lobunikazi"Inencazelo ehluke kancane.

Imininingwane (CopyRightI-copyright enikezwe into ethile edalwe ngokusebenzisa amandla omuntu engqondo noma omzimba.

Ukungezwani kahle ngalolu daba kuvele ngenxa yobunzima obuqubuke ekuhumusheni kusuka esiNgisini.

Ngokwesibonelo, CopyWrite lihumusha ngokuthi "umbhalo ophelile", negama CopyRight - "ikhophi yoqobo" noma "i-copyright". Amagama, yize ebhalwe ngokuhlukile, anendlela yokubiza efanayo. Ngakho-ke, igama elithi “ukubhala ikhophi", Okusho ukuthi insizakalo enikeziwe, ehlobene nokwakhiwa kombhalo.

1.3 Ukubhalwa kwamakhophi nezinhlobo zawo

Akufanele uthathe ukubhala njengokubhala njengokuphela kwengxenye yombhalo obhaliwe.

Kunezinhlobo zayo eziningana:

• Ukubhala kabusha - inqubo yokubhala kabusha umbhalo womunye umuntu ngamagama akho ngenkathi kugcinwa umqondo ojwayelekile, nokuhluka okuphezulu kokukhiphayo.
• Umbhalo okhushulwayo - yehlukile encazelweni ejwayelekile yomkhiqizo ngocingo, oluphoqa umfundi ukuthi ashaye noma athenge.
• Umphathi omkhulu-ukubhala ikhophi - inqubo yokufaka imibuzo yokhiye yokusesha embhalweni.

Ukubhala ngamakhophi kungumsebenzi onezici eziningi futhi umbhali wamakhophi omuhle kuphela ongafinyelela ezindaweni ezithile eziphakeme kuwo.

Umbhali wamakhophi - ungubani nokuthi wenzani, imisebenzi yombhali wamakhophi

2. Umbhali wamakhophi - ungubani nokuthi wenzani + imiyalo yesinyathelo ngesinyathelo yokuthi ungaba kanjani ngumbhali copy

Kunengqondo ukucabanga ukuthi uma ukubhala ikhophi Ingabe umsebenzi ke umbhali – lokhu umuntu obhala izingoma... Kuliqiniso, le ncazelo incane kakhulu ukuqonda ukuthi ngubani umbhali wamakhophi nokuthi wenzani.

Kuhunyushwe ngokwezwi nezwi kusuka esiNgisini, umbhaliNgabe umuntu owakha okubhaliwe. Umbhali wamakhophi kufanele afunde, abe nesitayela esihle, akwazi ukuthakazelisa umfundi futhi aphendule umbuzo ozinikele kulokhu noma kulowo mbhalo.

Umbhali wamakhophi, wenza imibhalo uku-oda. Ngokuya ngezifiso zekhasimende, imibhalo ingaba yinye ukuthengisa noma imininingwane.

Imvamisa, i-oda ngalinye line-TK yalo (umsebenzi wezobuchwepheshe), okhombisa wonke ama-nuances kanye nenqubo okuzohlolwa ngayo leyo nto yikhasimende.

2.1. Yimiphi imithwalo yemfanelo yombhali wamakhophi?

Noma ngubani angabhala imisho eminingi ayibumbe ibe ngumbhalo. Ngakho-ke, kunengqondo ukucabanga ukuthi noma ngubani owazi izinhlamvu zamagama futhi okwazi ukubhala angazichaza njengombhali wamakhophi. Kuhle ukuthi akunjalo.

Umbhali wamakhophi akufanele nje akwazi ukubhala umbhalo, kodwa futhi enze imisebenzi eminingana ayinikezwe:

• Ukubhala kabusha... Kwesinye isikhathi umbhali wamakhophi angathola ama-oda wokubhala kabusha umbhalo othile. Okungukuthi, kuzodingeka ukufaka kabusha i-athikili eqediwe ibe umbhalo omusha, oyingqayizivele, ngenkathi kugcinwa umqondo oyinhloko nesakhiwo.
• Abasebenzi bokuhlela. Umbhali wamakhophi uphoqeleka ukuba alungise ukwakheka okunengqondo nesitayela sokulandisa kombhalo. Udinga futhi nokuqapha ukusetshenziswa okufanele kwamatemu.
• Ukulungiswa. Ukulungiswa kohlelo lolimi, isipelingi, amaphutha wesitayela nama-typos.
• Izihloko zezindaba neziqubulo. Uma kukhulunywa ngekhophi yesikhangiso, udinga ukuza nesihloko esihehayo nesiqubulo esizoqinisekisa izinga eliphezulu lokuguqulwa.
• Izithombe. Kwesinye isikhathi umbhali wamakhophi kufanele ahlobise imibhalo yakhe ngezithombe ezinengqikithi. Kufanele kuqondwe ukuthi ubungqayizivele besithombe, kanye nokuhluka kombhalo, kudlala indima ebalulekile ekukhuthazeni insiza. Ngakho-ke, kuyadingeka ukuthi ube nolwazi oluyisisekelo lokuhlela isithombe.
• Umbhalo. Umbhali wamakhophi ozihloniphayo akasoze anika ikhasimende umbhalo oqinile ngaphandle kwesihloko esisodwa, uhlu noma isigaba. Ukufometha okulungile kombhalo nakho kungumsebenzi wombhali wamakhophi.
• Umphathi omkhulu— nokwenza kahle. Yize amagama asemqoka engasadlali indima ebaluleke kangako ekuhlelweni kwamakhasi kumiphumela yosesho, awukwazi ukwenza ngaphandle kwawo. Umbhali wamakhophi kufanele akwazi ukufaka ngokuvumelana "amagama angukhiye" ku-athikili.

Akwanele ukuthi umbhali wamakhophi abhale kahle, usadinga ukuba ngumbhali onekhono futhi ohlukile.

2.2. Ungaba Kanjani Umbhali Wokubhala kusuka ku-Scratch - Isinyathelo ngesinyathelo Umhlahlandlela wabaqalayo

Umbono wokuthi kuphela labo abanemfundo efanelekile abangabhali bamakhophi sekuyisikhathi eside uthathwa njengephutha. Noma ngubani angaba ngumbhali wamakhophiokwaziyo ukufaka imisho ngamagama.

Ngenxa yokuthi lo msebenzi awudingi ulwazi olukhethekile, amakhono, futhi okubaluleke kakhulu ukutshalwa kwezimali - kwawo ukuthandwa kukhula nsuku zonke... Othile uzuza impumelelo evelele ekubhalweni kwamakhophi, othile wanelisekile ngokuzinza, futhi othile ulahla konke, kepha wonke umuntu uba ngumbhali ofanayo.

ISINYATHELO # 1. Ukushintshaniswa kokubhala

Phakathi kwababhali bamakhophi, kade kwaba khona amahlaya anje: "Uma nje unekhasimende, ungumbhali wamakhophi." Kunzima kakhulu kasaqalayo ukudala umbhalo ukuthola ikhasimende.

Ngakho-ke, abaqalayo bangasebenzisa amasu alandelayo:

• Sesha umsebenzi wokude ku-Intanethi kumasayithi afanele.
• Bhalisa kokuqukethwe noma ukushintshaniswa okuzimele.

Ngayinye yalezi zindlela inezayo buhle futhi ama-minusukucabangela.

Ukuhwebelana	Umsebenzi wesilawuli kude
Oda inkokhelo	Kanye (+)	Khipha (-)
	Kuqinisekisiwe. Njengoba ukushintshana kuvikela izintshisekelo zabo bobabili. Futhi uma ikhasimende linyamalala ngokungazelelwe, ngemuva kokulethwa kwephrojekthi. Isisetshenziswa sizodlulisela imali ngokuzenzakalela.	Akekho oqinisekisa ukuthi ikhasimende lizokhokhela umsebenzi. Ngokuxhumana nge-inthanethi, umculi ubeka engcupheni yokusebenza "mahhala."
Izindleko zomsebenzi	Khipha (-)	Kanye (+)
	AmaNewbies ahlala ethola okuncane kokushintshana. Ngemuva kwakho konke, okokuqala udinga ukuthola isilinganiso futhi uzibonakalise kahle.	Umsebenzi wesilawuli kude ukhokhelwa izikhathi eziningana ephakeme kunaleyo oqalayo angayithola ngokushintshisana.
Isihloko nobunzima bama-oda	Kanye (+)	Khipha (-)
	Usonkontileka angakhetha ama-oda wezindawo ezahlukahlukene ezinamazinga nobunzima	Imvamisa, ukusebenza kude akusho ukuhlukahluka okunjalo futhi umbhali wamakhophi kufanele asebenze ngesihloko esisodwa esithile. Lesi sixazululo silungele kuphela ochwepheshe emkhakheni othile.

Ngemuva kokukala ubuhle nobubi, umbhali wamakhophi kufanele akhethe ukuthi yiziphi izindlela azohamba ngazo ukuthola ikhasimende elifanele.

ISINYATHELO # 2. Thola i-oda

Iningi lababhali bamakhophi alizimisele ukuzibeka engcupheni futhi liqale ngokuhwebelana. Okuthandwa kakhulu Етхт, Advego, «Isilo Sokuqukethwe". Njengoba usubhalisile kusayithi, udinga ukuqala ukufuna ama-oda.

Iningi lezinsizakusebenza linokuxhumana okulula nokuqondile. Ungasesha i-oda ngokuya ngemibandela ehlukene: izinga lomenzi, itimu, izindleko.

Oqalayo akufanele athembele kuma-oda akhokha kakhulu aze athole isilinganiso esanele nezibuyekezo ezimbalwa ezinhle.

Kodwa-ke, ngemuva kokuthi umbhali wamakhophi esezibonakalisile ukuthi usohlangothini oluhle, ngeke ahlale engenamsebenzi.

ISINYATHELO # 3. Yenza umsebenzi

Uma ikhasimende livume ukubhaliswa kombhali wamakhophi we-novice, ungaqhubekela esabelweni. Shesha ekubhaleni ikhophi, njengoba, nakanjani, kunoma yiliphi elinye ibhizinisi, kungumeluleki omubi. Ngaphambi kokuqala ukubhala umbhalo, kufanele uzijwayeze imigomo ye-TK.

Umsebenzi kufanele uqedwe ngesikhathi, ikhasimende nalo lingumuntu, futhi-ke, lithembele kokuthile, ngakho-ke akufanele umenzele phansi.

Umthamo we-oda ukhonjisiwe emsebenzini ngamunye, uma i-athikili ibonakala ingaphansi kwevolumu ebekiwe, kungenzeka ukuthi ikhasimende lizoyithumela ukuthi ibuyekezwe. Kepha, uma kungaphezulu, uzokwaneliseka. Uma kungavunyelwananga kusengaphambili mayelana nokukhokhiswa kwemali ngaphezulu kwezimpawu, akufanele uthembele kunzuzo eyengeziwe.

Ukunakwa okukhethekile udinga ukukhokha ngokwemigomo ye-oda. Kwesinye isikhathi amakhasimende acelwa ukuthi akhombise igama elingukhiye esigabeni esithile, ahlukanise i-athikili ngezihlokwana eziningana, ahlinzeke ngemithombo lapho ulwazi luthathwe khona ukunquma umthwalo we-semantic wombhalo.

Ngamafuphi, udinga ukuqonda ukuthi imuphi umbhalo ikhasimende elifuna ukuwubona phambi kwakhe bese uqala ukusebenza.

Ungakhohlwa ngokuhluka nokubhala kombhalo. Ababhali bamakhophi abaningi bona ngokungafundi kabusha umbhalo ngaphambi kokuthumela. Bayigqugquzela kalula - bayihlola ngenkathi kubhalwa. Kodwa njengoba umkhuba ubonisa, ngemuva "kwabasebenzi" abanjalo kufanele ulungise uhlelo lolimi nezimpawu zokubhala.

ISINYATHELO # 4. Ukulethwa kwephrojekthi

Lapho i-athikili isivele ibhaliwe, yaqinisekiswa futhi yahlangabezana nazo zonke izidingo, inganikezwa ikhasimende. Ngemuva kokuba umsebenzi wamukelwe, umbhali wamakhophi uzothola inkokhelo ku-akhawunti futhi isilinganiso sizokhula. Futhi uma umbhalo muhle, kuzovela ukubuyekeza okuhle kokuqala.

Nakhu ukuthi ababhali bamakhophi baqala ukuqhubekela enhlosweni yabo.

Yiziphi izinhlobo ze-copyright ezikhona (ukubhala kabusha, ukubhala ngamakhophi, imibhalo yokukhangisa, ukubhala nge-SEO, njll.)

3. Izinhlobo eziyinhloko zokubhala ikhophi 📑

Ngaphambilini, ukubhala ikhophi kwakusetshenziswa kuphela ku- ukukhangisa noma izinjongo zokumaketha, kepha lapho kuvela i-Intanethi, konke kwashintsha, kufaka phakathi ukubhala. Ngenxa yokuthi uthole inhloso entsha ye-semantic, kuvele imiqondo emisha ehlukanisa ukukopishwa kwe-inthanethi ngezinhlobo eziningi.

3.1. Ukubhala kabusha

Akuyona imfihlo ukuthi izinjini zokusesha manje sezikhombe ehlukile, kuyaheha, futhi okubaluleke kakhulu okuqukethwe kolwazi, enganikezwa kuphela ngochwepheshe besigaba esisodwa noma esinye.

Kodwa-ke, iNethiwekhi inkulu, azikho ongoti abaqeqeshiwe abenele bazo zonke izinsizakusebenza, futhi wonke umuntu ufuna ukwenza imali ngosizo lwamawebhusayithi. Kungakho kwavela isiqondiso esinzima njengokubhalwa kabusha.

Ukubhala kabusha - lokhu ukudala umbhalo osuselwa ku-athikili ekhona, ukushintshwa kwamagama, ukuze kwandiswe okuhlukile kokuqukethwe, kepha kugcinwe umqondo oyinhloko.

Abantu abaningi abaqala ukubhala ngokubhala ngephutha bacabanga ukuthi ikhophi enhle yindatshana enayo 100% ukwehluka, futhi akunandaba ukuthi akukho ngisho nokusikisela komcabango wakho.

Ukubhala kabusha akulungile futhi akukubi, "akulutho". Sengathi awufuni ukudla lapho ukhona. Abanye ababhali bangakha ama-athikili angcono kakhulu kunokwaziswa kwangempela, okuqinisekisa ukuthutheleka kwezivakashi ezinsizakalweni zamakhasimende.

Ngakolunye uhlangothi lokhu kuhle, kepha ngakolunye uhlangothi i-Intanethi igcwele ngokweqile ngemibhalo enomyalezo ofanayo wemibono... Kungakho kufanelekile ukwabelana ngale mibono: ukubhala ikhophi - lokhu kudalwa kombhali kombhalo, ukubhala kabusha - ukuboleka umbono womunye umuntu.

3.2. Ukubhalwa kwekhophi yesithombe

Incazelo iyazikhulumela - umbhalo kufanele ukwesekwa noma dala isithombe somkhiqizo noma umkhiqizo emehlweni omthengi. Inkulumo ethi “isithombe sesayithi". Ngempela, empeleni, kunezindawo eziyizigidi eziningana kwi-World Wide Web.

Yakovleva Galina

Uchwepheshe wezezimali.

Thola insiza enhle yokuthi ungafuna kanjani inaliti endaweni yokudlalela ebusuku. Kungcono ukuthula ngokuthi kudingekile ukuthi uzazise phakathi kwabancintisana abaningi.

Futhi ukubhala ikhophi yesithombe kuphela okusiza ekuxazululeni le nkinga. Imibhalo ye-OL zenzelwe ngendlela yokuthi zingathakazelisi iklayenti ngokuqukethwe kuphela, kepha futhi zikhuthaze ukuzethemba. Lolu hlobo lokubhala ngamakhophi lubhekwa njengolunzima kakhulu, ngoba lunomthwalo omningi kakhulu.

3.3. Ukubhalwa kwekhophi kwe-LSi

Lolu hlobo lokubhala ngamakhophi luyindlela ekhethekile yokubhala umbhalo ohlangabezana nemibuzo efanele futhi onentshisekelo kubasebenzisi.

Ukubhalwa kwekhophi kwe-LSi yavela ngo-2013, lapho iGoogle iguqula ama-algorithm ayo okusesha futhi yethula uhlelo olusha olungabona umthwalo we-semantic wawo wonke umbhalo nokuhambisana kwawo nemibuzo esemqoka.

Imiphumela yokusesha iqale ukukhiqizwa hhayi ngenombolo yamagama asemqoka embhalweni, kodwa ngokuthi umbhalo uphendula izicelo zomsebenzisi noma cha.

3.4. Ukuthengisa imibhalo

Lezi yizindatshana ezincane ezichaza kafushane, kalula nangokucacile umkhiqizo noma insizakalo futhi zinikela ngokuwuthenga.

Imibhalo yokuthengisa ihlukaniswa ngesakhiwo esikhethekile:

• "Isihloko esinamathelayo". Umbhalo othengisayo unesihloko esikhulu esingaba nentshisekelo kumthengi ongaba khona. Uma umfundi engenasithakazelo esihlokweni, lapho-ke naye ngeke awufunde lo mbhalo.
• "Inkinga" isigaba. Isigaba sokuqala senzelwe ukudonsela umuntu embhalweni.
• Ukuthengiswa kwento. Kuleli bhulokhi, bachaza zonke izinzuzo zokuthenga, futhi okubaluleke kakhulu, ababhali bamakhophi baphendula yonke imibuzo umfundi angaba nayo.
• Intengo yokuthengisa. Umbhali wamakhophi ukhombisa ukuthi intengo ivuna futhi ingasetshenziswa kuphela esikhathini esithile.
• Shayela esenzweni. Ikhophi ngayinye yokuthengisa iphela ngokubizelwa esenzweni. Umfundi ucelwa ukuthi abhalise, a-ode ucingo, noma athenge umkhiqizo.

Uma kungekho ukubizelwa esenzweni kulo mbhalo, akunakubizwa ngokuthi umthengisi. Lolu hlobo lokubhala ngamakhophi lubizwa nangokuthi impendulo eqondile ikhophi yokubhalalapho kunokubizelwa esenzweni ku-athikili.

Amakhasi wokufika kwanoma yimuphi umkhiqizo ayisibonelo esihle salolu hlobo lokubhala ngamakhophi.

3.5. Ukubhalwa kwekhophi kwe-SEO

Isidingo sokushumeka imibuzo esemqoka embhalweni kwinombolo ethile nefomu sibizwa ngokuthi yi-SEO copywriting. Ekuqaleni, izinjini zokusesha zazigxile ebukhoneni bemibuzo esemqoka embhalweni, ngakho-ke inhloso enkulu yokubhala kube nokuvumelana okuhambisanayo nokwakheka kwendatshana, ngaphandle kokushintsha umqondo oyinhloko.

Manje njengoba ama-algorithm wokucinga eseshintshile, lolu hlobo lokubhala ngamakhophi lusadingeka. I-SEO ilungiselelwe imibhalo ayilahli ukubaluleka kwayo kumfundi, noma kunjalo, iqukethe imibuzo esemqoka ngobungako obudingekayo kwikhasimende.

I-SEO - ukukopisha - kuyini futhi kuyini ngomehluko + kusuka ekubhaleni nje

4. Kuyini ukubhala nge-SEO - incazelo nencazelo 📋

I-SEO - ukubhala umbhalo Ingabe inqubo ukubhala futhi ukuhlela umbhalo wekhasi lewebhu ngandlela thile, okucabangela ukukhululeka kokwethulwa kwento kanye nokuba khona kwenombolo edingekayo yama "keywords" embhalweni. Ukubhalwa kwamakhophi we-SEO kuklanyelwe ngokukhethekile ukukhuphula izinga lekhasi lakho kumiphumela yosesho.

Eqinisweni, lolu hlobo lokubhala ikhophi lenza imisebenzi eminingana:

• Inikeza ukukhushulwa kwesisetshenziswa.
• Inikeza umsebenzisi ngolwazi aludingayo.
• Kukhangisa umkhiqizo noma insizakalo.

Ukubhalwa kwekhophi kwe-SEO - lolu uhlobo olukhethekile lobuciko lapho okungajwayelekile "ukukopisha-unamathisela" kungasebenzi. Ukwakhiwa kwemibhalo enjalo akusekelwe kuphela ekwethulweni kwamagama abalulekile ku-athikili. Kunzima kakhulu ukudala imibhalo enjalo ngaphandle kolwazi oluyisisekelo I-HTML nokuqonda ukwakheka kwamasayithi "ngezinjini zokusesha".

4.1. Ukubhalwa kwamakhophi wokusebenza kwenjini yokusesha (SERP) - kuyini nokuthi kubaluleke ngani

Kafushane, imiphumela yosesho - lokhu kuyimpendulo "yenjini yokusesha" esicelweni somfundi. Imiphumela yokusesha yokugcina ikhonjiswa ekhasini ngendlela ethile, leli oda libizwa ngesakhiwo se-SERP, esinezinto ezilandelayo:

• Imiphumela ye-Organic, okuyizinto eziyinhloko zenqwaba yemiphumela yokusesha.
• Ukukhangisa okuqukethwe kanye nezixhumanisi.
• Ikhadi elifushane liyindawo encane phezulu kwesikrini lapho impendulo yombuzo noma ithiphu ewusizo ithunyelwa khona. Ama-shortcards ajwayelekile kunjini yokusesha yakwa-Google, ikakhulukazi uma umbuzo womsebenzisi uphela ngegama elithi "lokhu."
• Imibuzo engaba khona izixhumanisi zezisetshenziswa eziphendula umushwana ofanayo noma oguqulwe kabusha.

Imiphumela yemvelo ikhona ngaphezu kuka-70% ingxenye eyisisekelo yenkinga. Imiphumela ye-organic iyizixhumanisi ezinsizakalweni ezikhonjwe yizinjini zokucinga njengezifanele kakhulu igama lokusesha.

Ukuphakama kwezinga lokuhambisana kwekhasi, kuphakamisa isikhundla sesayithi emiphumeleni yosesho.

Imiphumela yokusesha umsebenzisi ngamunye azoyithola ihluke ngokuphelele. Izinjini zokusesha zikhumbula indawo yokuhlala, izintshisekelo... Futhi uma ufaka umbuzo ofanayo ezinjini zokusesha ezahlukahlukene, uzobona imiphumela ehlukile. Qonda ngokugcwele ukuthi "izinjini zokusesha" ziklelisa kanjani amasayithi cishe akunakwenzeka.

U-Aleksenko Sergey Nikolaevich

Umtshalizimali, uthuthukisa ibhizinisi lakhe online futhi ungumqeqeshi oqeqeshiwe wezezimali.

Abanikazi bezinsizakusebenza ze-Intanethi bazama ngawo wonke amandla abo ukuthola izikhundla eziphezulu emiphumeleni yokucinga. Lokhu kuzoheha izivakashi eziningi kule ndawo, ngakho-ke inzuzo izokwanda. Ngaphezu kwalokho, ithrafikhi evela ezinjinini zokucinga ilinganiswa kaningi kakhulu.

Ngakho-ke, kuthatha isikhathi esiningi, umzamo nemali ukukhuthaza izinsiza. Futhi ukubhala kwe-SEO kudlala enye yezindima ezibalulekile kulolu daba.

Ukubhalwa kwe-SEO kunemisebenzi elandelayo:

• Ukuqinisekisa ukuthi umbhalo ufika ezikhundleni eziphezulu ezingeni lokusesha;
• Ukukhuphuka kwamanani omgwaqo nokuguqulwa;
• Ukuheha izithameli ezihlosiwe;
• Ukwakhiwa kwesisetshenziswa esikahle, esiqondakalayo nesithakazelisayo esizohlangabezana nezidingo zomsebenzisi.

Ukubhalwa kwamakhophi we-SEO kusengathathwa njengokwakhiwa kwama-athikili ukuze kwandiswe ukusetshenziswa kwezinjini zokucinga. Ukwenza "imisebenzi" enjalo udinga ukuqonda i-algorithm yemiphumela yosesho, futhi ungakhohlwa ngesethulo esifanelekile, esithandekayo futhi esiqondakalayo sokwaziswa.

4.2. Uyini umehluko phakathi kokubhalwa kwe-SEO nokubhala okuvamile

Yize ukubhala ngamakhophi kanye nokubhalwa kwe-SEO sekuyisikhathi eside kuhleli esikhaleni se-Intanethi futhi bazibeka ezinhlangothini ezahlukahlukene, abasebenzisi abaningi (nababhali bamakhophi be-novice) baqinisekile ukuthi Ukubhalwa kwekhophi kwe-SEO yakhelwe ngokukhethekile "amarobhothi" wosesho

Ngokwenzayo, le nqubo ifaka phakathi kwakha okuhlukile, ewusizo futhi okuqukethwe okunekhonolokho kuzoheha umfundi. Ngasikhathi sinye, imibuzo eyisihluthulelo izokwethulwa ngokuvumelanayo embhalweni, okukhona kuyo izikhathi eziningana embhalweni we-SEO kunowokujwayelekile. Kodwa-ke, umfundi akawuboni umehluko onjalo.

Uma ukubhala ikhophi kuvame ukubhekwa njengokwakha umbhalo, ukubhala nge-SEO kunjalo lokhu ukudala nokwenyusa i-athikili kumiphumela yosesho.

Uma umbhali wamakhophi engenawo amakhono okwenza umbhalo we-SEO, lapho-ke kunzima ukumbheka njengochwepheshe ogcwele emkhakheni wezokudalwa kwemibhalo.

Izidingo eziyinhloko zombhalo olula isethulo esifanele, ukuqonda okulula nomthwalo we-semantic. Uma kukhulunywa ngokubhalwa kwe-SEO, lezi zindlela zengezwa yimibono enjengokuthi “okuhlukile», «isicanucanu»Nokusetshenziswa kwamathegi.

• Ukuhluka. Into yokuqala izinjini zokusesha ezikunakayo ukuhlukile kokuqukethwe. Imiphumela yosesho iqukethe amasayithi anokuqukethwe okuhlukile. Kwesinye isikhathi "izinjini zokusesha" zingafaka izinhlawulo kuzinsizakusebenza ngokuqukethwe okungahlukile.
• Izinkomba kanye nesicanucanu. Amagama abalulekile asho umbuzo wosesho ovame ukusetshenziselwa izethameli eziqondiwe. Umbhali wamakhophi kufanele akhe umbhalo lapho lawa magama angukhiye azosetshenziswa khona izikhathi ezidingekayo. "Isicanucanu" imvamisa lapho kuvela khona igama elingukhiye embhalweni. Ama-bots okusesha anombono omubi maqondana nezindatshana lapho inani lemibuzo yokusesha lidlula u-3% wenani eliphelele labalingiswa. Kwesinye isikhathi amakhasimende angena ku-TK ukuthi yisiphi isicelo esisemqoka nokuthi kufanele abe khona kangaki ku-athikili. Noma kuvame ukucelwa ukufaka "ukhiye" ngemvamisa enikeziwe. Indlela enhle ukufaka isicelo esisodwa ezinhlamvini eziyi-1000 ngaphandle kwezikhala bese uzisabalalisa ngokulinganayo kuwo wonke umbhalo.
• Amathegi. Isazi kufanele sazi omaki "ngantoni" futhi sikwazi ukuwasebenzisa. Lezi yizimpawu ezijwayele ukusetshenziselwa ukumaka umbhalo we-hypertext ekhasini lezinsizakusebenza. Ngenxa yamathegi, umbhalo ocacile uguqulwa ube okuqukethwe kwe-elekthronikhi. Ngaphezu kwalokho, kunamakhasimende akhokha ngokufanelekile ngaleli khono eliwusizo. Ithegi uhlamvu lwezinhlamvu zamaNgisi noma igama elivela phakathi kwabakaki abonxantathu. Amathegi abekwa ekuqaleni nasekupheleni kwengxenye yombhalo okudingeka ifomethwe. Avulekile futhi asondele. Isibonelo, ithegi ye-VIN yenza umbhalo ube ngumaluki. Ibinzana elithi ˂і˃ copywriting lihle ˂ / і lizovela ngomalukeke ekhasini lokuqukethwe, njengoba libekwa phakathi kwamathegi okuvula nawokuvala endawo oyifunayo.

Ukubhalwa kwamakhophi we-SEO kudinga amakhono nolwazi oluthile. Uma umbhali wamakhophi engumnikazi wabo, khona-ke unethuba elihle lokuba uchwepheshe okhokhelwa kakhulu. Kepha, empeleni, abukho ubuciko obungenakufundwa.

Umbhalo we-SEO (seo) - uyini

5. Uyini umbhalo we-SEO - incazelo yomqondo ngezibonelo 📄

Umbhalo we-SEO wenziwe ngqo ukuze ungene ezikhundleni eziphezulu zemiphumela yokusesha. Isibonelo esihle kunazo zonke kungaba umsebenzi osezixhumanisweni ezintathu eziphezulu ezinikezwa amakhasi okusesha.

Iningi lamasayithi namuhla zihlukaniswa yizici zokuhweba... Zidalelwe ngqo ukuze sipho noma thengisa, noma isisetshenziswa sikhona ngenxa yokukhangisa esiyibeka emakhasini aso.

Umuntu usebenzisa izinjini zokusesha nsuku zonke, kwesinye isikhathi kaningi. Ngesicelo ngasinye "injini yokusesha" kunikezwa amashumi, noma ngisho namakhulu ezinkulungwane zezinketho futhi kuphela 10 noma 15 izixhumanisi zizovela kumuntu, ngoba zisekhasini lokuqala losesho. Kungakho kubaluleke kangaka ukukwazi ukudala imibhalo ye-SEO.

Uma isayithi lisesikhundleni esiphezulu, lokhu kungasho into eyodwa kuphela - yenziwe kahle futhi ngempumelelo, futhi okubaluleke kakhulu, amakhasi we-SEO agcwaliswa ngemibhalo.

Yakovleva Galina

Uchwepheshe wezezimali.

Phambilini, bekulula kakhulu ukuthola isikhundla esihle kuma-SERP aphezulu, ngoba izinjini zokusesha beziqondiswa kuphela inombolo nokunemba kwemibuzo esemqoka. Namuhla "izinjini zokusesha" zinezici eziningi ezisezingeni.

Thatha, isibonelo, iGoogle Corporation kungekudala njengoba ekuqaleni kuka-2016 kwashicilelwa incwadi yokuthi amasayithi afinyelela kanjani ezikhundleni eziphezulu nokuthi injini yokusesha yanamuhla ibafaka kanjani. Lo msebenzi ngevolumu uthathe 160 amakhasi ombhalo ophrintiwe.

Ngokuvamile, yonke imibandela ingafingqwa:

• Zuza. I-athikili kufanele inikeze imininingwane ewusizo kumfundi futhi iphendule umbuzo wakhe.
• Isakhiwo nokuqukethwe. I-athikili ebhalwe ngombhalo oqinile ayibonwa kahle ngabafundi, ngenxa yalokho ikhasi elingaba nokwanda kwenani lama-bounces. Umbhalo ngamunye kufanele uhlelwe ngezihlokwana, uhlu noma amatafula.
• Ukuhluka. I-athikili kufanele yehluke - enye yohlobo.
• Ukufaneleka kwesihloko namagama asemqoka. Kalula nje, isihloko sendatshana kufanele siqukethe isicelo esiyinhloko esiyinhloko.
• Ukuxhumanisa kabusha. Lesi ngesinye sezici zokwenza ngcono iwebhusayithi yangaphakathi. Umbhalo kufanele ube nesixhumanisi sento engaba wusizo, ehlobene nesihloko futhi etholakala kule nsiza.

Wonke la maphuzu athinta izenzo zabasebenzisi abangahle babe khona, izici zokuziphatha. Futhi izinga eliphakeme lezici zokuziphatha (inani labafundi liyakhuphuka, abasebenzisi "bahamba" bezungeza insiza), i- indawo ephakeme yesayithi kumiphumela yosesho.

Ngakho-ke, umqondo wombhalo we-SEO ungabonakala ngale ndlela elandelayo: lokhu kuyinto ewusizo kumsebenzisi futhi ifanela izici zesimo sezinjini zokusesha.

Ukuhlaziywa kombhalo we-SEO (seo) - kusibonelo sokushintshana kwe-ADVEGO ne-TEXT.ru

5.1. Ungakwenza Kanjani Ukuhlaziywa Kombhalo we-SEO Ku-inthanethi - Incazelo Yamamethrikhi Wokuqinisekisa Ukhiye

Noma imuphi umkhiqizo wokubhala, ikakhulukazi i-athikili ye-SEO, ungabhekelwa ikhwalithi. Lokho wukuthi, ukubheka umbhalo "ngamehlo" erobhothi lokusesha, elenza ukukhomba.

Ukuze wenze inqubo enjalo, awudingi ukuxhumana nabachwepheshe. Kunezinhlelo eziningi eziku-inthanethi ezenza lokhu ngokuzenzakalela. Futhi ababhali bamakhophi babasebenzisa ngaso sonke isikhathi. Isibonelo, i-Advego, Tekst.ru, Istio.com nabanye.

Izinsizakalo zokuqinisekisa umbhalo ku-inthanethi zihlaziya i-athikili ezingeni lokuhluka. Ukuphakama kwalesi sikhombisi, i-athikili iyanda kwimiphumela yosesho.

Ngomqondo, i-athikili kufanele ihluke nge-100%, kepha empeleni kunzima ukuthola umphumela onjalo. Ikakhulukazi uma ucabanga ukuthi umbhalo uqukethe amagama angukhiye athandwayo.

Imvamisa, abaphathi bewebhu benza ukuhlaziywa kwe-SEO ngayo yonke insiza bese benza umongo we-semantic wesiza. Lokhu kuyabasiza ukuthi babone ukuthi iyiphi indatshana edinga ukuguqulwa ngokuphelele, kusuka egameni lokuqala kuya kukhefana wokugcina, nokuthi imuphi umbhalo odinga ukubuyekezwa "kwezimonyo" kuphela.

Lokhu kuhlolwa kokuhlaziywa kunikezwa njengohlu lwenqubo.

Umbandela	Inkomba	Kusho ukuthini?	Ungathuthukisa kanjani?
Ukuhluka kombhalo	90 kuya ku-100%	Awekho amakhophi e-athikili.	Ukufeza lo mphumela, kuyadingeka ukusebenzisa okuqukethwe kombhali noma ukuguqula ngobuciko i-athikili efanelekile.
Isicanucanu	0 kuye ku-9	Amagama ayimpinda aphakathi kwebanga elijwayelekile losayizi wombhalo ophelele.	Susa amagama avame ukuphindwa noma uwafake amagama afanayo.
"Amanzi"	40 kuya ku-60	Ubukhona embhalweni wamagama ongaphathi imininingwane ewusizo kumsebenzisi.	Funda ukubhala ngamafuphi nangokukodwa esihlokweni.
"Ugaxekile"	Kuze kube ngu-5%	Ukusetshenziswa ngokweqile kwamagama "angukhiye".	Imibuzo esemqoka kufanele isatshalaliswe ngokulinganayo: Umbuzo owodwa ngezinhlamvu eziyi-1000 futhi kufanele okungenani kube nezinhlamvu eziyi-1000 phakathi kwamagama angukhiye.

Ngokufanelekile, ukuhlaziywa komthombo wonke kufaka izinkomba eziningi kakhulu, kepha ukuze uqonde umbhalo omuhle we-SEO noma cha, kubalulekile ukuwenza ukuze uhlangabezane namazinga amukelwa ngokujwayelekile. Ukuthi indatshana ifana kangakanani nezinkomba kuya 94% impumelelo Umbhalo we-SEO.

5.2. Ungawubhala Kanjani Umbhalo we-SEO Ngokufanele - Amathiphu we-TOP 5 avela kuchwepheshe

Amarobhothi wokusesha amaningi naka ukuhambisana kombhalo... Lokho wukuthi, ukuthi imibuzo esemqoka iyahambisana yini nomthwalo osematheni wemibhalo nesihloko esijwayelekile somthombo.

Ukuziphatha kwezivakashi nakho kudlala indima ebalulekile, uma isivakashi sibhalisile kusayithi, silandela izixhumanisi zangaphakathi futhi sengeza okokusebenza kumabhukhimakhi, nakanjani lo mthombo unakho amathuba amaningi okungena ku-TOPkunaleyo sayithi izivakashi zayo eziyinhloko umphathi wewebhu uqobo nabangane / izihlobo zakhe.

Namuhla, okuqukethwe kolwazi, ukusebenziseka kanye nokwakheka kombhalo kudlala indima enkulu ekusebenzeni kombhalo nge-SEO.

Kepha lokhu akwenele, ukuze wakhe imibhalo emihle ye-SEO udinga ukuqala ngamathiphu alandelayo.

Umkhandlu unombolo 1. Ukusebenza nokhiye

Ukusetshenziswa kwamagama "angukhiye" kufanele kube nekhono ngangokunokwenzeka. Awukwazi ukuziba ingxenye yesingeniso, imininingwane esemqoka ye-athikili, futhi kuphela esigabeni sokugcina lapho khumbula amagama angukhiye.

Imibuzo esemqoka akufanele isetshenziswe ekuqaleni kwendima noma umusho. "Amagama angukhiye" kufanele abekwe ngokulinganayo kuwo wonke umbhalo. Isicelo segama elingukhiye esiyinhloko singasetshenziswa kusihloko noma kusihlokwana.

Imibuzo esemqoka inganqatshwa futhi ihlukaniswe ngezimpawu zokubhala. Amarobhothi okusesha azowabona nakanjani. Into esemqoka ukuthi zingena ngokomzimba embhalweni.

Musa ukulayisha ngokweqile imibuzo yokhiye we-athikili kungenjalo ungathola izinhlawulo ezivela "ezinjini zokusesha". Uma i-athikili, isibonelo, inayo Izinhlamvu ezingama-3000, lapho-ke ilungile kakhulu Izikhathi ezintathu (ezintathu) sebenzisa umbuzo oyinhloko oqondile kanye nezikhathi ezi-2 (ezimbili) "ezihlanjululwe".

Umbhali wamakhophi we-novice akunakwenzeka ukuthi athenjwe ukuthi asebenze namathegi, kepha kumlobi onesilinganiso esihle, anganikezwa umsebenzi ofanayo. Ngakho-ke, kufanelekile ukukhumbula ukuthi amagama angukhiye kufanele futhi abekhona kumathegi we-meta anjenge <title>, <description>, <h1>, <Keywords>.

Umkhandlu unombolo 2. Ukuhlaziywa kwesincintisana

Izinga lokuncintisana kwiWebhu alikho esikalini, kepha lokhu akusho nakancane ukuthi udinga ukweqa izimbangi. Zidinga ukufundelwa. Ngokumelene nesizinda sabo bonke abanikazi bezinsizakusebenza zewebhu zokugxila okufanayo, kuyadingeka ukukwazi ukugqama.

Ngakho-ke, kufanelekile ukubheka ukuthi yini esincintisana nabo nokuthi yini abangenayo, gqamisa amandla nobuthakathaka babo. Thola ukuthi iyiphi imibuzo esemqoka abasebenza kuyo, nokuthi yimiphi abayishaya indiva ngokusobala.

Kufanele nakanjani ufunde izindatshana, ubone ukuthi imininingwane yethulwa kanjani, hlobo luni lolwazi olukhona embhalweni futhi okungelona. Konke lokhu kudinga ukuhlaziywa futhi kwenziwe umbhalo wakho ube ngcono kunabo bonke abanye abantu.

Umkhandlu unombolo 3. Umbhalo owakhiwe

Uma umbhalo uhlelekile kulula kakhulu ukuwafunda. Izihlokwana ezithakazelisayo, ukutholakala kohlu - konke lokhu kwenza umbhalo ungagcini ngokuheha isivakashi kuphela, kepha sesha amarobhothi afana nalesi sihloko kakhulu.

Noma kunjalo, umuntu akufanele akhohlwe ngekhwalithi yolwazi.Kuyafaneleka ukucabangela kusengaphambili ukuthi izokwakhiwa kanjani, yini ezolandela lokho. Lokhu kuzokwenza ukuthi i-athikili ibe ngaphezulu ngokwengeziwe.

Umkhandlu unombolo 4. Zuza

Abasebenzisi be-Intanethi bahlaselwa nsuku zonke yizinkulungwane zemiyalezo yolwazi, ngakho-ke uma efika kusayithi, kufanele uhloniphe umuntu futhi umnikeze imininingwane ewusizo nephelele ngodaba oluthile.

Ukuze angadingi “ukufuna” izingcezu zolwazi ezingekho kamuva. Lokhu ngeke kwehlise kuphela izinga lokuncipha kwezivakashi, kodwa futhi kuzokhulisa ithrafikhi.

Umkhandlu unombolo 5. Isoftware yobuchwepheshe yokuqinisekisa

Ukuhlaziywa kombhalo kwe-SEO kuyinkqubo ebaluleke kakhulu, ngakho-ke kufanelekile ukuthatha isimo sengqondo esifanele ekukhetheni uhlelo lokuqinisekisa. Njengoba inani lababhali bamakhophi be-Intanethi lenyukile, izinsizakusebenza eziningi ze-software seziqalile ukunikeza izinhlelo zokuhlaziya umbhalo ze-SEO, ezivame ukushaywa ngesiswebhu.

Kukhona, okuhle, okungenakuqhathaniswa nalokho okutholakala kokushintshana kokuqukethwe, kepha kusadingeka ukuthi kubhekwe. Ngakho-ke, kungcono uma umbhali wamakhophi esebenzisa i-proven uhlelo lokuhlola olunokuhlola okujwayelekile kwe-algorithm.

Ungawubhala kanjani umbhalo we-copyright we-SEO - imiyalo yesinyathelo ngesinyathelo

6. Ungakwenza Kanjani Ukubhalwa Kwe-SEO Kombhalo - Umhlahlandlela Wezinyathelo Nezinyathelo Wababhali Bokuqala Bama-💻⌨

Wonke umphathi wewebhu uhlala eqinisekisa ukuthi isayithi ligcwele imininingwane emihle. Vele, kukhona labo ababhalela amasayithi abo bodwa. Izindatshana zabo ewusizo futhi okusebenzayo, nokho, abanalo lelo nambitheka elimnandi, lomlomo elinganikezwa yi-athikili umbhali okhokhelwayo.

U-Aleksenko Sergey Nikolaevich

Umtshalizimali, uthuthukisa ibhizinisi lakhe online futhi ungumqeqeshi oqeqeshiwe wezezimali.

Imibhalo eyenziwe ngabanikazi besiza imvamisa iswele ukwakheka futhi inzima kumfundi. Lesi yisona sizathu esicindezela abaphathi bewebhu ukuthi bathole umbhali wamakhophi omuhle, ikakhulukazi uma kukhulunywa ngokudala ikhophi le-SEO.

Futhi njengoba kunesidingo, wonke umbhali wamakhophi kufanele azi ukuthi angaziguqula kanjani izindatshana zawo zibe ikhophi le-SEO.

Isinyathelo # 1. Sesha amagama angukhiye

Ngokufanelekile, ukuseshwa kwemibuzo esemqoka nokwakhiwa kwengqikithi ye-semantic kwenziwa ngumuntu ogxile kulokhu (okungukuthi, "semantic"). Umbhali wamakhophi we-SEO kuhlala kuphela ukuthola ukuthi yiluphi ulwazi ngalesi sicelo olunentshisekelo enkulu kumfundi.

Ochwepheshe, njengomthetho, basebenzisa izinsizakalo ze-wordstat.yandex.ru ne-google adwords, kanye nezinsizakalo nezinhlelo ezikhethekile (i-Key Kollector, njll.) Ukusesha "okhiye" okufanele babhalelwe ama-athikili.

Uma umbhali ethathe isinqumo ngalokhu, kufanele akhethe isihloko sendatshana, esizosuselwa emibuzweni esemqoka bese eqala ukusebenza.

Kufanele kuqondwe ukuthi isicelo esisodwa esiyinhloko singamelwa yimibhalo ehlukahlukene, ngakho-ke lokhu kufanele futhi ukunake.

Isinyathelo # 2. Ukuhlaziywa komncintiswano

Umbhali wamakhophi kufanele abonge ukudalelwa ukuthi kunezinsizakusebenza kunethiwekhi ezinesihloko esifanayo. Izimbangi zivame ukubonwa njengezitha ezimbi kakhulu, kepha kufanelekile ukubheka ubukhona bazo kusuka kolunye uhlangothi. Ngemuva kwakho konke, ungabona naboyiluphi ulwazi olufunwa ngabasebenzisi, iluphi uhlobo lwombhalo abaluthanda kakhulu. Ngaphezu kwalokho, uma ukhomba ubuthakathaka besincintisana nabo, ungathuthuka kalula kumiphumela yosesho.

Vele, izimbangi akumele zibukelwe phansi, njengoba zihlala zifuna izinsizakusebenza, ukuthi “ziyazinyathela,” kepha nawe akufanele uzibe.

Isinyathelo # 3. Isakhiwo sombhalo

Lapho isihloko sombhalo sinqunywa, kukhethwa amagama angukhiye, futhi izimbangi zifundelwa kukholoni yokugcina, ungaqala ukudala umbhalo.

I-athikili edilizwe yizigaba kuphela ayiyiniki inhlonipho ebafanele kubasebenzisi. Noma ukugxilwa kolwazi oludingeka kakhulu kugxilwe lapho, kunzima ukukuqonda.

I-athikili ngayinye kufanele ibe nesakhiwo esicacile:

• Isingeniso. Iziphakamiso eziningana mayelana nokubhalwe ku-athikili.
• Ingxenye eyinhloko. Okuqukethwe okuyinhloko, kolwazi, okumele kwehlukaniswe kwaba izihlokwana. Uma kunezibalo embhalweni, kuyadingeka ukuzihlela ngendlela yohlu olunamachashazi, hhayi nje ukuzibhala zihlukaniswe ngamakhoma. Umbhalo onesakhiwo esihlukahlukene uyaqondakala futhi uthakazelise abasebenzisi.
• Isiphetho. Isigaba noma imisho eminingana efingqa imininingwane ejwayelekile enikeziwe.

Isinyathelo # 4. Ukuhlolwa kwepharamitha (okuhlukile, "isicanucanu", "amanzi")

Ngemuva kokuthi umbhalo ubhaliwe futhi uhlolwe uhlelo lolimi, isipelingi futhi amaphutha wesitayela, idinga ukubhekwa ngokuya ngamapharamitha amakhulu wombhalo we-SEO.

Okuhlukile kokuqukethwe okudaliwe kufanele kube phezulu. Ngokuvamile, amakhasimende adinga ukuthi okuqukethwe yi-copyright kube kusuka ku-90 kuye ku-100%.

Uma okuhlukile kombhalo kungaphansi kwama-90%, kuyadingeka ukuthi kufakwe amanye amagama nemisho eyimpinda noma kufakwe eminye imibhalo ukuxegisa umbhalo.

Indlela yokugcina ivame ukusetshenziswa lapho i-athikili inengqikithi emincane enezindikimba futhi ifaka amagama amaningi.

"Ukucanuzela kwenhliziyo" umbhalo unqunywa inani lamagama aphindaphindiwe, uma inkomba ingeqi ku-8%, khona-ke lokhu kubhekwa njengokujwayelekile. Yize kwesinye isikhathi amakhasimende azibekela imingcele yawo ye- "nausea" futhi umbhali wekhophi kufanele ashintshe amagama, imishwana noma imisho imbala.

"Amanzi" - lo ngumbhalo ongenalo ulwazi lwe-thematic, akunakwenzeka ukugwema ngokuphelele "amanzi", ubukhona bawo obulungile embhalweni akufanele yeqe ngama-65%.

Isinyathelo # 5. Isebenzisa ama-meta tag

Umbhali wamakhophi kufanele aqonde ukuthi ayini ama-meta tag nokuthi kungani edingeka, ngaphezu kwalokho, kufanele akwazi ukuwasebenzisa. Ama-meta tag izinhlamvu ezikhethekile eziguqula ucezu oluthile lombhalo.

Amathegi asetshenziselwa ukwakha uhlu, ukufomatha umbhalo namatafula, kuguqula i-athikili ye-Word-of-Origin ibe okuqukethwe kwekhwalithi ephezulu.

7. Ukubhalwa kwamakhophi wabaqalayo - TOP 5 amathiphu awusizo wokubhala ukukopisha kokubhala professional

Ngokwenhlolovo yemibono, ukubhala ikhophi kubhekwa njengomunye wemisebenzi efunwa kakhulu esikhathini sethu. Ababhali bamakhophi bakufanele isisindo sabo ngegolide hhayi kuma-ejensi e-PR kuphela, kepha nakwi-Web.

Ikakhulukazi manje, lapho ama-algorithm wokucinga eseshintshe ngokuphelele, okuqukethwe kusisetshenziswa kufanele kube njalo ewusizo, kuyaheha futhi kuyaqondakala yomuntu ukuze isayithi likwazi ukufika ku-TOP. Futhi lokhu kungafinyelelwa ngosizo lombhali wamakhophi omuhle.

Futhi ngenkathi abaphathi bewebhu befuna abaphathi bamagama, ababhali bamakhophi kumele bathuthukise izinga labo lobuchwepheshe. Ukuze wenze lokhu, udinga ukulandela amathiphu ambalwa.

Umkhandlu unombolo 1. Bhala ikhophi yokubhala nsuku zonke

Ukuthuthukisa isitayela sakho sokubhala umbhalo, ukwakha isisekelo samakhasimende, umbhali wamakhophi kufanele asebenze kanzima ekuqaleni komsebenzi wakhe wobungcweti. Njengoba ukuncintisana phakathi kwababhali bewebhu kuphakeme kakhulu, oqalayo kufanele asebenze ngokoqobo ukuze “Ngiyabonga!”, Noma kungamukelwa njalo.

Lapho-ke, lapho umlobi wamakhophi esenalo uhlobo oluthile lokulinganiswa, izibuyekezo ezimbalwa ezinhle namakhasimende ambalwa ayikhonza ngokoqobo imibhalo yombhali, ungakhululeka kancane.

Kepha ukuqhubeka nokubhala nsuku zonke kufanele, makube yindatshana eyodwa noma isiqeshana sombhalo, kufanele sibhalwe ukuze singonakalisi isiyalo somsebenzi.

Kubalulekile ukufunda ukuthi ungathola kanjani injabulo emsebenzini wakho, futhi uma umuntu ebhala nsuku zonke, ngokuhamba kwesikhathi kuzoba umkhuba.

Umkhandlu unombolo 2. Thuthukisa

Kuyiqiniso ukuthi abafisa ukubhala ababhali akudingekile ube nolwazi noma amakhono adingekayo. Kodwa-ke, uma ungawazi kahle ngenkathi usebenza, khona-ke umqali uzohlala eqala.

Kudingekile hhayi kuphela ukubhala njalo, kodwa futhi uthuthukise nsuku zonke. Xhumana nozakwethu abanolwazi oluningi, funda izincwadi zababhali bamakhophi abaziwayo, lapho ungathola imininingwane eminingi ewusizo, izeluleko eziningi namasu wokubhala.

Ngemuva kwalokho, ulwazi olutholakele "lungavivinywa" ngokwenza, yini ongangeza, okuthile ongakulahla. Umbhali Akuwona umshini oxosha imibhalo njengamaqebelengwane ashisayo, ngungoti olwela ukuba ngcono nsuku zonke. Futhi njengoba umkhuba ubonisa, lesi sifiso esihle sikhokha ikhulu.

Umkhandlu unombolo 3. Yenza inzalo

Umbhali wamakhophi kufanele akhumbule ukuthi okokuqala ubhalela abasebenzisi bese ebhalela izinjini zokusesha kuphela. Imibhalo kufanele ibe kuyaheha, kuyaqondakala futhi unemininingwane eminingi ewusizo.

Vele, wonke umlobi wamakhophi ovelele unomqondo wakhe wombhalo onentshisekelo. Othile ucabanga ukuthi umbhalo kufanele uqukathe ubuncane bamanzi, ubuncane bamagama angenasidingo - umongo nje.

Abanye banombono wokuthi ukubhala okuhle akudingeki kufane ne-monologue eyodwa eyisidina sikaprofesa okwenza ufune ukulala.

I-athikili kufanele ibhalwe ngendlela yokuthi ingabi namahloni ukuyifunda ngokuzwakalayo.

Uma umbhali wekhophi eqala ukufunda umbhalo wakhe ngokuzwakalayo, adideke ngenxa yokuthi kunongwaqa abaningi noma onkamisa phakathi kwamagama, futhi ngokujwayelekile uba namahloni ngalokho akubhalile, khona-ke le yindatshana embi kakhulu futhi kungcono ukuyenza kabusha.

Umkhandlu unombolo 4. Ubunzima abubi

Umbhali wamakhophi angasebenza ubusuku nemini, aphinde afunde zonke izincwadi ezikhona mayelana ukubhala nge-inthanethi, kepha izohlala ezingeni lama-athikili "ama-ruble amahlanu". Futhi konke kungenxa yokuthi akakwazi ukuziletha ukuthatha lo msebenzi ezingeni elinzima kakhulu, ngoba akazethembi emakhono akhe.

Kepha uma umbhali wamakhophi engathathi ama-oda ayinkimbinkimbi, akasoze aphumelela. Umbhali wewebhulo ngumuntu ozethembayo emakhonweni akhe, noma lawa makghono "eyikhala likagulkin", into esemqoka ukuqala ukusebenza ngomsebenzi onzima, futhi konke kuzolunga.

Umkhandlu unombolo 5. Amakhono wokudala

Yize ukubhala ikhophi kungumsebenzi odumile, akubona bonke ababhali bamakhophi abafunwayo, kepha yilowo onemibhalo yakhe engenazo izitembu ezijwayelekile, ngoba lokhu kuvumela okuqukethwe ukuthi kuhlukaniswe nomlando ojwayelekile.

Indlela engavumelani Ingabe isiqinisekiso esiyinhloko sempumelelo. Ababhali bamakhophi abakha ama-athikili athokozisayo futhi asebenzayo basebenza kancane kathathu futhi bathola imali ephindwe kasithupha. Futhi konke ngoba bakhulise ukucabanga kwabo kokudala.

Ungabhala ngokuzimela umbhalo ngemuva kombhalo, uzama ukwenza imali enhle, noma ungavele ukhohlwe ngamathempulethi isikhashana bese ubhala umbhalo ukujabulisa wena. Lokhu kubaluleka kakhulu kakhulu.

Izindleko zemisebenzi yokubhala ngamakhophi, iyini intengo ekhokhelwe umsebenzi wabalobi bamakhophi

8. Ungazithola kanjani izindleko zezinsizakalo zokubhala nokukopisha nokuthi uhola malini 💰

Mhlawumbe akekho umbhali wamakhophi oqale umsebenzi wakhe wobuchwepheshe ngokungabuzi ukuthi izinsizakalo zakhe zizobiza malini. Futhi imali etholwe ochwepheshe emkhakheni wabo ikhuthaza inhlonipho. Kepha oqalayo akufanele athembele ku “isinkwa ne-caviar”Nokubonga komhlaba wonke.

AT 97% Kwezinye izimo, ababhali bamakhophi baqala ukwenza imali ngokuhwebelana, futhi amanani entengo enjalo aphansi kakhulu.

Ngokwesilinganiso, umbhali wewebhu oqalayo uzothola kusuka kuma-ruble ayi-15 kuye kwangama-50 ngezinhlamvu zombhalo eziyi-1000 futhi lokhu kuncane impela. Ikakhulukazi uma ucabanga ukuthi umuntu akanawo umthombo oyinhloko wemali engenayo futhi ukuze "ahlale entanta" kuzodingeka ukuthi empeleni "alime" izinsuku.

Kepha kuze kube ngumzuzu lapho ethola isilinganiso, futhi njengoba ulwazi lwakhe lukhula, amanani angakhuphuka.

Kukhona ukuncintisana okuphezulu ezingeni lokuhwebelana, ngaphezu kwalokho, kunesimo esinjengokulahla, lapho abafikayo benikela ngomsebenzi wabo ngamanani aphansi kakhulu. Amakhasimende ngokujwayelekile ungakhathazeki ngokuthenga izinto ezishibhile futhi ugcwalise insiza yakho cishe mahhala. Kepha ngakolunye uhlangothi, babeka engozini ikhwalithi.

Kukhona abanikazi bezinsizakusebenza abasebenzisana ngokukhethekile ne- ababhali bamakhophi abangochwepheshebazimisele ukukhokha Ama-ruble angama-500 ezinhlamvu eziyi-1000 ukube bekukhona ngempela kuyaheha, ehlukile futhi indatshana efundisayo.

Uma uzama kanzima, umbhali wamakhophi angenza imali kwi-Intanethingaphezu kwama-ruble angama-70,000 ngenyanga... Kepha uchwepheshe angathola kusuka kuma-dollar ayi-2 000 futhi ungazincishi lutho.

Sincoma nokufunda i-athikili - "Ungayenza kanjani imali nge-Intanethi ngaphandle kokutshalwa kwemali"

9.Umbhali we-SEO-copywriter - lapho ungathola khona ukuqeqeshwa (izifundo, izincwadi, amabhukwana)

Umbhali wamakhophi we-SEO omuhle ufana nohlobo lwezilwane ezisengozini yokuqothuka - kuyaziwa ukuthi kukhona, kepha kunzima ukukuthola. Futhi ngenxa yokuthi lolu hlobo lomsebenzi luhlukile ekubhaleni okuvamile, yize ukwenza lo msebenzi akunzima kangako. Kunezinketho eziningi zalokhu.

Inketho 1. Izifundo

Amanye ama-ejensi nezitudiyo ezinikezayo izifundo zokukopisha ukubhala ingafundisa izisekelo zokwenza imibhalo ye-SEO. Emadolobheni amakhulu, izitudiyo eziningi ze-IT zinikela ngalezi zinsizakalo ngentengo ephansi.

Ukuqeqeshwa kwamahhala kungatholakala kwi-Intanethi, uma ngezikhathi ezithile uqapha imithombo ye-thematic ungathola izipesheli ezithokozisayo.

Ukuhwebelana okuningi nakho kuqhuba ngezikhathi ezithile okubizwa ngokuthi "ukuthuthukiswa kobuchwepheshe" futhi kuqoshwa amavidiyo kusuka izisekelo ze-SEO optimization... Izifundo ezinjalo zihlala ezinsukwini ezimbalwa kuphela, kepha zitholakala mahhala.

Inketho 2. Izincwadi

Uma kubhalwe imibhalo eminingi ngokubhalwa kwamakhophi, ngoba wonke umlobi ozihloniphayo ukholwa ukuthi kufanele abelane ngolwazi lwakhe. Bese kuthi kube nobunzima obuthile nge-SEO copywriting. Njengoba kuyisihlobo inkomba entsha ekubhaleni ikhophi, lapho-ke azikho izincwadi eziningi kangaka zemfundo, kepha ikhona futhi wonke umbhali wamakhophi angazijabulisa ngomzuzwana wokuzifundisa.

Option 3. Prakthiza

Abanye ababhali bamakhophi e-SEO, manje asebethathwa njengabadingwa kakhulu, baqala ukufunda ngobunzima balo msebenzi, kwabokuqala, ngamaphesenti 20 wabona ukuthi kuyini okushiwo ukubhala ngamakhophi kwe-SEO futhi wayozilolonga.

Ngokugcwalisa amaqhubu abo nokuthola ulwazi, manje sebengancintisana nokuhamba phambili kokuhle kakhulu kulesi sigaba.

10.Sebenza njengombhali wamakhophi ekhaya - TOP-6 yezindawo ezingcono kakhulu zokushintshisana (amasayithi) zokwenza imali ngezikhala zokubhala zokuloba 💸

Umbhali wamakhophi ofisayo angalalela amakhulu ezindaba ngempumelelo yabantu asebenza nabo abangakwazi ukuphila ngezinga elikhulu. Futhi ububula kakhulu, hamba ucinge okungenani umsebenzi othile, ngoba akekho ofuna ukubeka umuntu oqalayo ngaphandle kwephothifoliyo ngomsebenzi onzima.

Ababhali bamakhophi abaqale ukuqala ukusebenza kulo mkhakha bafuna ama-oda okuqala ngokushintshana ngamakhophi wokubhala.

Yakovleva Galina

Uchwepheshe wezezimali.

Kunenqwaba yezinsizakusebenza kwiWebhu, ezinye zamukela wonke umuntu, okunye ukushintshana kuvulwa kuphela ngesimemo, kanti ezinye zinikeza abaqalayo ukudlulisa umbhalo wokufunda nokubhala, futhi uma umuntu engalingani, ngeke akwazi ukubhalisa futhi athathe isabelo.

Ngaphandle kokwehlukahlukana kwemithombo, kukhona Ukushintshaniswa okungu-6ezithandwa kakhulu.

Ukushintshaniswa kokubhala ngokubhala # 1. Advego

Kubhekwa njengokushintshana kokuqukethwe okungu- # 1 ku-Runet. Kuyindlela yokushintshanisa ukubhala ngokubhala kwabaqalayo kanye nababhali bamakhophi abangochwepheshe.

Isebenza kuso Okuningi Abalobi abayizinkulungwane ezingama-300, kodwa naphezu kwalokhu ekuthengisweni kwamahhala kwabo bonke Ama-athikili ayizinkulungwane ezingama-50... Abanye abahlaziyi bathi lokhu kungenxa yokuthi izindatshana zindiza zungeze njengetiye elishisayo lapho kubanda, noma ababhali baziveze ngamanani aphansi. Ngokokuqala ngqá ukushintshaniswa kwamemezela ngo-2007. Lapha, njengakwezinye izingxoxo eziningi, kukhona ukulahla.

Izindleko eziphansi zezinhlamvu eziyi-1000 ngu- kusuka ku-0,3 kuya ku-0.5 wamadola... Phakathi kwabancintisana, ukushintshaniswa kunezinhlobo ezahlukahlukene zazo zonke izinhlobo zama-oda. Ngokungeziwe ekubhaleni nasekubhaleni okujwayelekile, ukuhumusha nokubhala nge-SEO, ungathola ama-oda wokuthumela nokukhangisa ngegciwane. AmaNewbies anezidingo zokubhalisa eziphansi.

Ukushintshaniswa kokubhala umbhalo №2. UMBHALO

I-Exchange Etekst.ru yamukela wonke umuntu, ihlukaniswa yisimo sengqondo esithembekile kubantu abasha kanye nenqubomgomo yamanani aphansi.

Izindleko zezinhlamvu eziyi-1000 zombhali wamakhophi oqalayo ziyahlukahluka ngaphakathi kusuka kuma-ruble ayishumi kuya kwangu-40... Kepha ngakolunye uhlangothi, lokhu kuyenza insiza ekhangayo kumakhasimende, ngoba kunethuba lokonga okuncane ekugcwaliseni insiza yakho.

Ukushintshaniswa kokubhala umbhalo №3. UMBHALO

Izindleko zezinhlamvu eziyi-1000 zombhalo obhaliwe zisuka ku- Ama-ruble angama-30 nokuningi.

Kunemisebenzi eminingi yezinkomba ezihlukile ekushintshaneni. Isevisi inezici ezahlukahlukene ezengeziwe: ukubheka umbhalo ngokuhlukile, ukuhlaziywa kwe-seo seoo, ukuhlola ukupela nokunye.

Ukushintshaniswa kokubhala umbhalo №4. Isilo sokuqukethwe

Ukuze ubhalise kulokhu kushintshaniswa, udinga ukuphasa isivivinyo esijwayelekile sokufunda nokubhala. Uma umbhali wamakhophi ehluleka, angazama ukubhalisa futhi, ngemuva kwenyanga. Lokhu kushintshaniswa kuhlukaniswa ngokukhetha okuqinile kokwakheka kwabalobi, kepha kunikeza ukuthatha izifundo zokubhalwa kwamakhophi kwe-SEO mahhala.

Izindleko zezinhlamvu eziyi-1000 ngu kusuka kuma-ruble angama-30 kuye kwangama-60.

Ukushintshaniswa kokubhala umbhalo №5. UmbhaloSale

Itholakala mahhala, noma ngubani angabhalisa. Isici esiyinhloko salokhu kushintshaniswa yikhono lokungeza ama-athikili akho "esitolo", lapho azothengwa khona kungekudala.

Umbhali ngokwakhe ubeka inani lomsebenzi wakhe, ngakho-ke izinga lokulahla liphansi kancane kunezinye izingxoxo.

Ukushintshaniswa kokubhala umbhalo №6. Umsebenzi-zilla

Ungabhalisa kuwebhusayithi esemthethweni - work-zilla.com

Izindleko zamahlamvu ayi-1000 zihamba Ama-ruble angama-50 nokuningi... Kunemisebenzi eminingi yezinkomba ezihlukile ekushintshaneni. Ngiyajabula ukuthi kunemisebenzi egxile kakhulu ekwakhiweni kombhali, okusiza umbhali wamakhophi ukuthi athuthukise amakhono akhe ngokuzwana. Azikho izidingo ezikhethekile zabalobi.

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Kepha noma ngabe ukushintshana kungaba kuhle kangakanani ekuboneni kuqala, insiza ngayinye inohlelo lwayo lwezinhlawulo, izikhuthazi, isilinganiso semali kanye nokuqeqeshwa okuthuthukile.

Ekushintshaneni, abaphathi bavikela amalungelo abo bobabili abaculi namakhasimende, okubenza baphephe ukuxhaswa ngokuzimela. Yize kulokhu "kuvikelwa" kususwa iphesenti elithile lenani le-oda, ngomqondo ongokomfanekiso, ngendima yokuba ngumxhumanisi ekwakheni isixhumanisi "umlobi wamakhophi - ikhasimende".

Ababhali be-Novice bangaqala kalula imisebenzi yabo ngokushintshana, ukuze bathole ulwazi, bathole amakhasimende ajwayelekile futhi bakhe iphothifoliyo enhle.

11. Ubuhle nobubi bokusebenza njengombhali wamakhophi 📌

Ukubhalwa kwamakhophi, njenganoma yimuphi omunye umsebenzi, kunezinhlangothi zawo ezinhle nezimbi. Noma ekuqaleni kubonakala sengathi lo msebenzi awunamaphutha, umuntu uhlelwa ngendlela yokuthi kunoma yisiphi isimo uzothola okuthile angakuthandi. Ngokushesha noma kamuva, kepha wonke umbhali wamakhophi uzowathola ama-minus akhe.

Ngakho-ke, kufanelekile ukucubungula zonke izinzuzo nezinkinga zalo msebenzi:

11.1. Buhle bomsebenzi

• Ukuntuleka kombuso

Umuntu ukhululekile ukusebenza lapho ethanda, ukuthi ufuna kanjani nokuthi ufuna malini, futhi okubaluleke kakhulu, ukuthi ufuna ini. Awekho amawashi we-alamu nokuvuka kwangaphambi kwesikhathi, futhi okubaluleke kakhulu ukubheka komona kwabangane.

• Ukuntuleka kwabaphathi

Akuwona wonke umuntu emsebenzini onenhlanhla nabaphathi bakhe, imvamisa ungahlangana nababhali bamakhophi abathuthumela ukukhumbula ubuholi babo nezinsuku zokusebenza ezinzima. Yebo, akekho oqinisekisa ukuthi umbhali wamakhophi ukhokhelwe ilivu yokugula noma izinkokhelo zomphakathi... Kepha inkululeko yokuzikhethela ehlala kuye ihlanganisa lezi zinto ezincane ezingabalulekile.

Njengezifundo eziningi zokuziphatha komphakathi kwabasebenza ngokuzimela okwenziwe eStanford University show, abantu abazame isandla sabo ku-freelancing at 89% amacala awabuyeli emsebenzini ojwayelekile.

• Amathuba okukhula kobuchwepheshe

Ukukhula komsebenzi kombhali wamakhophi kuncike ezingxenyeni ezimbili kuphela zesifiso sokuba ngcono nokubekezela ekufezeni le nhloso.

Ama-newbies amaningi awazi nokuthi zingaki izinkampani ezifuna umbhali wamakhophi osendlini.

Futhi uma wenza umzamo omncane, ungazondla, futhi mhlawumbe nezingane zakho, ngokuguga okunethezekile, futhi ngaphandle kokuya ngaphesheya kwemingcele ye-Intanethi.

• Inkululeko no "I" wakho

Ukubhalwa kwamakhophi akunandaba ukuthi umbhali unediploma yemfundo ephakeme noma cha, imibono yakhe yezenkolo nezepolitiki iyahambelana nalokho okwamukelwa emphakathini nokuthi hlobo luni lwesikhathi esidlule umuntu analo. Into esemqoka umbhalo omuhle ubuso bangempela bombhali. Inethiwekhi ayinamkhawulo, ilungele ukwamukela noma yimuphi umbhali owazisa umsebenzi wakhe kuphela. Ukubhala ngamakhophi kukusiza ukuthi uziveze futhi uthole ukuthula kwengqondo.

Kodwa-ke, kunolunye uhlangothi lwemali.

11.2. Izindleko zomsebenzi

• Imizwa

Ukubhalwa kwamakhophi kuvame ukwenza abalobi batatazele, ngoba amakhasimende ngabantu abavamile. Futhi nakanjani kuzoba khona umuntu ozokwenza ukulungisa umbhalo ophelele akucaci ukuthi kungani, ngeke ngamukele umsebenzi, shiya impendulo engemihle futhi ngisho egangile njengebhonasi.

Ikakhulukazi kusuka kumakhasimende "ahlukile" anjalo, abaqalayo nababhali besigaba samanani aphakathi bayahlupheka.

Uma umbhali wamakhophi engumuntu obuthakathaka futhi ethatha konke asondele kakhulu enhliziyweni yakhe, lapho-ke kuzoba nzima kakhulu kuye ukukhipha ezimweni zokusebenza kukazimele. Ukuze usebenze kuwebhu, udinga ukuthi ube "nesikhumba esijiyile" namakhilogremu amabili enkani ukuze uqalise.

• Impilo ingahlupheka

Okufanelekile, ukuze uzizwe kahle, umuntu udinga ukunamathela kumbuso othile, ngaphandle kwalokho umzimba uzomane uwele. Kepha umbhali wamakhophi kaningi akanaso isikhathi esanele sokunakekela impilo yakhe - ukungalali ebusuku, ama-oda aphuthumayo, impelasonto engahlelwanga.

Kancane kancane, umuntu uyajika ungene kwenye idivayisi exhuma kwikhompyutha, futhi ngenxa yalokho iyaphela ukulahleka kombono, izinkinga zenhliziyo futhi ukukhuluphala ngokweqile.

Umbhali wamakhophi udinga ukuzihlanganisa futhi ahlanganyele ekuzikhuzeni.

• Ukushiya umhlaba wangempela

Umbhali wamakhophi unazo zonke izinto ezidingekayo ukuze abe yinhlonipho emphakathini. Ekuqaleni, umuntu uthola injabulo ngokuhlala ekhompyutheni, amakhaya aziphatha ngokuthula kunamanzi, ngoba usebenza ngaphansi kotshani.

Okuncane nokuncane ngokuhamba kwesikhathi abangane baqala ukushaya, ngoba umbhali wamakhophi uhlala ematasa ngesinye isikhathi. Umbhali uya kancane kancane kuNethiwekhi, nakhu anakho nomsebenzi, nokutadisha, nabangane, nokuzijabulisa.

Umhlaba wangempela ulahlekelwa ukuheha kwawo bese uba yisiphazamiso. Le nqubo idinga ukulawulwa, udinga ukufunda ukuthi usebenza kanjani kwiWebhu, futhi uphumule emhlabeni wangempela.

12. Imibuzo ebuzwa njalo nge-📢

Ungakhuluma ngokubhalwa kwamakhophi ingunaphakade, kepha konke akukwazi ukufakwa encwadini ekhulu kakhulu, ngakho-ke kungcono ukunikeza izimpendulo zemibuzo enentshisekelo kubalobi bama-novice.

Umbuzo 1. Kuku-oda kuphi ukubhala ngamakhophi futhi kwenziwa ngani

Omunye wemithombo edumile yokubhalwa kwamakhophi uthathwa njengobalulekile izinhlangano ezikhethekile zokubhalaezinikela ngama-athikili ngezindlela ezihlukile. La ma-studio (ama-ejensi) aqhuba ibhizinisi lawo kwi-Intanethi, enenani elikhulu le- ongoti abaqeqeshiwe kakhulu ubuchwepheshe obuhlobene nokukopisha, okuqoqe ulwazi oluningi.

I-ejensi ngayinye yokubhala ikhophi iqinisekisa ikhwalithi yento yayo, ukuvelela okuphezulu nokubona okuhle.

Muva nje, ziya ngokuya zifunwa kakhulu ukukhangisa futhi izinsizakalo zokumaketha... Ngenxa yesimo somnotho esingazinzile, abantu abaningi sebeziqalele izinsizakusebenza ze-Intanethi.

Ngokuya ngalokhu, kunesidingo semibhalo esezingeni eliphakeme egqama ngemuva kwesizinda sabancintisana nabo.

Umbuzo 2. Ungayiqala kanjani i-newbie ekubhaleni ikhophi?

Uma umuntu enesifiso sokuqala ukwenza imisebenzi enjalo, kusho ukuthi unamakhono ambalwa. Noma ngubani angabhala imibhalo. Awukho umbhalo omuhle noma omubi.

Kukhona i-athikili eqala ngendlela ejwayelekile futhi inikeze imininingwane ngendlela efanayo.

Futhi kunombhalo oqala ngokungajwayelekile, onesitayela esingajwayelekile, ositshela lokho umsebenzisi afuna ukukwazi, futhi lapho uphela umfundi uzizwa ephoxekile kancane.

Bazokhokha kancane ngombhalo wokuqala, bakhokhele owesibili, kepha bobabili bazothengiswa.

Umbhali wamakhophi osafufusa kufanele aqale ngezinto ezilula:

• Bhala imiyalezo ezinkundleni. Kunezinsizakusebenza ezikhethekile ezikhokhela lesi sifundo.
• Phinda wenze umbhalo. Zama ukubhala kabusha umbhalo womunye umuntu (ukubhala kabusha) futhi ukwenze kuhluke.
• Ukubhala i-athikili. Umbhali wamakhophi angazama ukubhala i-athikili ngesihloko aqondisisa kuso futhi asithengise kokunye kokushintshisana.

Uma konke kuhamba kahle futhi ama-athikili enziwa ngaphandle kokuhlupheka kwesihogo, ungabhalisa ekushintsheni bese uqala ukufuna amakhasimende nemisebenzi.

Umbuzo 3. Kungani umbhali wamakhophi edinga iphothifoliyo?

Ababhali bamakhophi abaningi bangaba khona ekushintshaneni iminyaka bese befaka isitembu ezinkulungwaneni zombhalo, kepha bangacabangi nokudala iwebhusayithi yabo (iphothifoliyo) kwi-Intanethi. Ngoba kuyethusa.

Ukufunda ukuthi ungayakha kanjani iwebhusayithi ngokwakho, sabhala endatshaneni ehlukile.

Futhi labo abangasasabi kudala bazakhela izingosi zabo, babeka izikhundla zabo kubo - izindatshana ezibhalwe yizo ezithunyelwa kwi-Intanethi. Sibeka uhlu lwamanani wezinsizakalo ezinikezwayo futhi azizincishi lutho.

Yize kubalulekile ukuthi ube nephothifoliyo hhayi "ikhabinethi" yakho kuphela, kepha futhi nokuhwebelana kwamasheya. Uma amakhasimende abona isitayela nekhwalithi yombhalo, khona-ke kungenzeka ukuthi inani labo lizokhuphuka.

Ukubhala Ngumsebenzi oqukethe ukubhala ikhwalithi ephezulu, eyingqayizivele, ethokozisayo neqondakalayo. Umuntu owenza leli bhizinisi ubizwa ngokuthi umbhali wamakhophi.

Ngisho nangaphambi kokufika kwe-Intanethi, ukubhala ikhophi kwakukhona emkhakheni wezokumaketha nokukhangisa. Manje inhloso yayo enkulu ukugcwalisa izinsiza zolwazi.

IWebhu yesimanje idinga ababhali abahle, ngoba ngumbhali olungile kuphela ongadala umbhalo ozoqhakambisa insiza evela kubukhulu obumpunga bawo wonke amasayithi.

Noma ngubani angaba ngumbhali wamakhophi. Ukubhalisa ekushintshaneni bese uqala ibhizinisi lakho,akudingekile ube nolwazi olukhethekile, amakhono noma imfundo efanele.

Kuliqiniso, umbono usabalele emphakathini wokuthi abantu abanolwazi lokufunda nokubhala kuphela abangaba ababhali bamakhophi. Njengoba umkhuba ukhombisile futhi wafakazela ngaphezu kokukodwa, lokhu akunjalo neze.

Ngaphezu kwalokho, ngokuphambene nalokho, abantu abangenayo imfundo ye-philological abavinjelwe izinhlaka ezivamile. Bangabhala kalula nganoma yini.

Lokhu kuthakazelelwa kakhulu emkhakheni wokuthengisa okuqukethwe, njengoba kusho omunye umbhali wamakhophi odumile:

"Ababhali abanjalo bavele bavele njengezingane, futhi imibhalo yabo inezinga eliphezulu lokuguqulwa."

Kulabo abafisa ukuba ngumbhali wamakhophi, khumbula, lo ngumsebenzi odinga ukukhula njalo nokuzithuthukisa kummeleli wawo, ngaphandle kwalokho umbhali wamakhophi uzohlala eyisitampu esivamile sombhalo.

Ngokuvamile, ukubhala ngamakhophi kuwumsebenzi ozohlala ufuneka njalo. Ngaphezu kwalokho, lolu hlobo lomsebenzi luhlinzeka ngethuba lokuzikhethela, okungajwayelekile kakhulu ezweni lesimanje. Ukubhalwa kwamakhophi kuyathakazelisa futhi kuyasebenziseka, hhayi kuphela kubasebenzisi, kepha nakumbhali uqobo.

Njenganoma yimuphi omunye umsebenzi, ukubhala ikhophi kunezinkinga eziningi, kufaka phakathi:

• Ayizinzi isimo sezimali. Kungaba nzima kumbhali ukuthola ikhasimende, ikakhulukazi uma esaqala. Ngaphezu kwalokho, i-freelancing ibangela ubuvila, ngoba alukho uhlelo lomsebenzi nabaphathi.
• Ukuntuleka kweziqinisekiso zomphakathi. Ukubhalwa kwamakhophi akuqinisekisi ukukhokhwa kwempesheni, imihlomulo noma ikhefu lokugula. Ukuze uvikele ikusasa lakho udinga ukuthi ube nguchwepheshe noma uthole umsebenzi ngokusemthethweni.
• Isizungu. Uma emsebenzini umuntu engakhuluma nothile, abonisane noma abuze ukuthi enze njani nokuthi enzeni, bese kuthi ekubhalweni kokubhala ashiye yedwa ne-oda. Futhi kuphela ngamandla aphezulu azi ukuthi kwenzekani ekhanda lombhali onelishwa.

Noma kunjalo, ukubhala ikhophi kuyadingeka. Amakhasimende akulungele ukukhokhela imibhalo emihle, futhi yilokhu kuphela okudingeka abalobi. Uma silahlekelwa umbono wazo zonke izinkomba, ukubhala ikhophi kungumhlaba wokuzwana nokuqonda okuphelele.

Futhi ekuphetheni, sincoma ukubukela ividiyo ekubhalweni kwamakhophi: imiyalo yesinyathelo ngesinyathelo yokwenza imali, okushintshana okungcono ukukhetha, njalonjalo, ngokuvamile, bukela kuze kube sekupheleni futhi eminye imibuzo yakho izonyamalala yodwa:

Ithimba le-Ideas for Life lifisela ababhali bamakhophi besikhathi esizayo impumelelo kulo mkhakha nokufeza amaholo aphezulu ngesikhathi esifushane ngangokunokwenzeka!

Uma uneminye imibono noma imibuzo ngesihloko, bese ubabuza kumazwana angezansi.

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