Ikhasi lokufika - liyini nokuthi ungalakha kanjani mahhala - abakhi bekhasi elihle kakhulu + izibonelo nezifanekiso zokuthengisa amakhasi okufika

Send

Sawubona bafundi be-Ideas for Life umagazini wezezimali! Namuhla sizokhuluma ngokufika, ukuthi kuyini, yiziphi izinzuzo nezinkinga zayo, njll.

Ngendlela, ubonile ukuthi idola selivele lingakanani? Qala ukwenza imali ngomehluko wamanani wokushintshana lapha!

Ukufika kwekhasi ("Ikhasi lokufika" noma ikhasi lokufika) Yigama elaziwa kahle lekhasi lewebhu elinencazelo ethile. Kodwa-ke, umongo wamakhasi anjalo awaziwa yiwo wonke umuntu.

Manje liyini ikhasi lokufika? Incazelo emfushane "yekhasi lokufika" ingashiwo kanjena - leli yikhasi lewebhu kusizinda, isizinda esingefomethi html / css (noma umngani).

Ukufika kwekhasi unentshisekelo kubantu abathengisa izimpahla ezahlukahlukene kwi-Intanethi.

"Ikhasi lokufika" elinjalo ngeke libonise izikhangiso ezicasulayo, umbhalo ongenamsebenzi, izibani ezikhanyayo noma amamenyu e-pop-up.

Kulesi sihloko, uzofunda:

Lithini ikhasi lokufika nokuthi ulisebenzisa kanjani;
Yiziphi izinzuzo zekhasi lokufika ngaphezulu kwewebhusayithi ejwayelekile;
Ungalakha kanjani ikhasi lokufika mahhala futhi ulikhuthaze online;
Yibaphi abakhi bekhasi elihle kakhulu futhi bangalanda kuphi izifanekiso ezenziwe ngomumo;
Uyenza kanjani imali ekhasini lokufika nokuthi yiziphi izintela odinga ukuzikhokha.

Sifisela wena isifundo esikhiqizayo sezinto zokwakha!

Lithini ikhasi lokufika (ikhasi lokufika), ukuthi yiziphi izinhlobo zalo, ungazakha kanjani wena kanye neminye imininingwane, funda ngokuqhubekayo ku-athikili

1. Liyini ikhasi lokufika (noma ikhasi lokufika) - izici zalo nezinzuzo 📌

Ukufika kwekhasi Ingabe iwebhusayithi enekhasi elilodwa kuwebhu engaba namagama amaningana:

ikhasi lokufika noma lokufika;
"ULendos";
ikhasi lokuthwebula amakhasimende.

Umsebenzi omkhulu wekhasi lokufika ukukhuthaza izivakashi zewebhusayithi ukuthi zenze okuthile - shayela, shiya isicelo, thenga umkhiqizo, bhalisela iphephandaba njll.

Mina, ikhasi lokufika ibizwa ngokuthi ithuluzi lokumaketha le-Inthanethi elenzelwe ukwandisa ukuthengiswa kwezimpahla noma izinsiza ezahlukahlukene ku-Intanethi.

Ikhasi elinjalo lihlukile kwamanye ekuzulazuleni kwalo okwenziwe lula, ukungabikho kwezendlalelo ezinkulu zombhalo namamenyu angadingekile. Funda futhi i-athikili - "Uyakha kanjani iwebhusayithi ngokwakho mahhala - imiyalo yesinyathelo ngesinyathelo"

1.1. Ukufika komlando wokuthuthukiswa kwekhasi

I-Landing Page yasungulwa e-USA eminyakeni engaba ngu-10 edlule ngabathengisi be-inthanethi.

Ngesikhathi esithile, baqala ukubona ukuthi ukuncintisana emakethe kukhula njalo. Amawebhusayithi, izitolo eziku-inthanethi ziyathuthuka futhi izivakashi azikwazi ukuthola njalo ukuthi yini inzuzo yenkampani eyodwa kunenye.

Ukuncintisana okukhulu embonini kwakuyisizathu esiyinhloko sokwakhiwa kwekhasi lokufika.

Isibonelo sekhasi lokufika elithengisa kahle

1.2. Izinhloso nezinhloso zekhasi lokufika

Inhloso yokufika ukuthola othintana nabathengi abangaba khona abavakashele leli khasi elilodwa.

Qaphela!Ukuthengiswa kwezimpahla / izinsizakalo kwenziwa esigabeni esilandelayo - ngemuva kwesenzo esihlosiwe sesihambi, okungukuthi, ukufaka isicelo sokuhlinzekwa kokubonisana.

Ochwepheshe bezentengiso be-Intanethi bathi ikhasi lokufika eliphezulu lingakhuphula ukuguqulwa kwewebhusayithi amahlandla amaningi. Ngokusetshenziswa okulungile kwekhasi lokufika, ukuguqulwa kokuthengisa kungakhuphuka ngo-8-35%.

1.3. Umsele wokuthengisa nokuguqulwa

Noma imuphi umnikazi wewebhusayithi uhlala efuna izindlela zokwandisa ukuthandwa kwayo nokwandisa ukuthengisa.

Imibandela esemqoka lapho kunqunywa ukusebenza kwensiza ye-Intanethi yilena "intelezi yokuthengisa" futhi "Ukuguqulwa kwesayithi"... Ngemuva kokuqonda okushiwo yile mibono, ungathola izinga lokuthengisa kwakho. Ake sijwayelane nalezi zincazelo ngokuningiliziwe.

Inguquko yokuguqula nokuthengisa yizinkomba eziyinhloko zokusebenza kwekhasi lokufika

1) Ukuguqulwa kwesayithi

Ukuguqulwa kwewebhusayithi kubhekwa njengenkomba ebaluleke kunazo zonke yokusebenza kwemithombo ye-Intanethi.

Inani lokuguqulwa libonisa inani lezivakashi zekhasi ezithenge imikhiqizo / izinsizakalo zakho.

Ngamanye amazwi, ukuguqulwa kwesayithi uhlobo "lomaka" olukhombisa ukugcwaliseka kwezidingo ozidingayo, okuyilezi:

ukuthengwa kwempahla;
ukuthenga iphephandaba;
ukulanda amafayela athile;
ukubhaliswa;
ezinye izenzo.

Isigaba ngasinye sezimpahla noma sezinsizakalo sinezinga laso lokuguqulwa.

Ngokwesibonelo kwezokuvakasha, kubhekwa njengezinga elijwayelekile impela 8-13%... Kepha kusayithi elithengisa amajazi woboya abaphezulu, ukuguqulwa kunjalo kuya ku-10%futhi lokhu kubhekwa njengenkomba enhle kakhulu. (Iphuzu liwukuthi, amakhasimende lapha anamandla aphezulu okuthenga).

Okubalulekile!Izinga lokuguqulwa ngokuvamile liyashintshashintsha kusuka ku-2-3% kuya ku-20-40%... Uma ukuguqulwa, ngokwesibonelo, kungu-20%, kusho ukuthi ezivakashini eziyikhulu ezihlosiwe ezafika kusayithi, ezingamashumi amabili ziqedile isenzo esisetshenzisiwe.

Ukuguqulwa kwesayithi kudinga ukuthuthukiswa njalo. Ukuze wenze lokhu, udinga ukuthola ukwethenjwa ngabasebenzisi besayithi. Iwebhusayithi yakho kufanele isebenziseke kalula ngolwazi olutholakala kalula.

Kuyaqapheleka ukuthi inani lokuguqulwa kwekhasi lokufika lihlala liphakeme kunaleli lewebhusayithi ejwayelekile.

2) Umsele wokuthengisa

Umsele wokuthengisa ungakhombisa inani lezivakashi eziya kusayithi lakho ezingazange ziqede izenzo ozifunayo. Yigrafu lephiramidi elihlanjiwe. Umsele onjalo unokumelwa okulandelayo:

inani lezivakashi ezihlukile;
inani lezivakashi ezihlukile ezenze izenzo ozidingayo;
inani lamakhasimende akhokhele umkhiqizo noma isevisi.

Uma isetshenziswe kahle, ifanele yokuthengisa ingaba umsizi osebenzayo ekuhleleni inani elifanele lezinto zokukhangisa, inani loxhumana nabo esigabeni ngasinye sokuthengisa njll.

Ngokuya ngezinkomba zophaneli wokuthengisa, ungafinyelela iziphetho mayelana nekhwalithi yokuphatha kanye nesidingo sokulungisa umsebenzi esigabeni esithile sokuthengisa.

Leli thuluzi lokuhlaziya linikeza ukuqonda kokuthi ikhasimende elingaba khona lenza kanjani isinqumo sokuthenga umkhiqizo noma insiza oyinikezayo. Yini emsunduzela esenzweni esinje.

Ngokuhlaziya lezi zinyathelo, kufanele ukwazi ukulawula indlela yokuziphatha kwamakhasimende ngekhasi lokufika elihlelwe kahle.

Inani lomsele wokuthengisa lilele ekuhlukaniseni inqwaba yabathengi ngokuziphatha nangentshisekelo.

Isibonelo - kunabantu ababili abafuna ukuthenga imoto.

Umuntu akakaqumi ukuthi ufuna ukuthenga ini kahle kahle - indiza noma imoto. Owesibili, kunalokho, usevele uyazi kahle ukuthi udinga imoto. Laba bantu bahluke ngokuphelele - owokuqala, ngemuva kokucabangisisa isikhathi eside, uzozithengela ibhayisikili, kepha owesibili ukulungele ukuya emotweni ngisho kusasa.

Njengomthetho, yonke indlela kusuka entshisakalweni yomkhiqizo wakho kuya kumzuzu wokukhathazeka wokutholwa kwawo ihlukaniswe izigaba ezine:

Isigaba 1. Ukuqwashisa;
Isigaba 2. Inzalo;
Isigaba 3. Isinqumo;
Isigaba 4. Isenzo.

Ngokubeka phezulu lezi zigaba kwinani labantu abasesigabeni ngasinye, umphumela wokugcina empeleni ungumsinga owela ezansi.

I-1) Phezulu kwayo kunabantu ababonile ukuthi banentshisekelo kumkhiqizo othile. Kulesi sigaba, umuntu uzama ukuthola imininingwane ejwayelekile mayelana nomkhiqizo awuthandayo, mhlawumbe okufana nawo, ubuncane bezimpawu.

2) Okulandelayo kuza intshisekelo kumkhiqizo othile. Ukuqhathanisa amapharamitha asemqoka, izinzuzo ezitholakalayo, ukwakheka, njll.

3) Endabeni yokwenza isinqumo sokuthenga umkhiqizo, iklayenti lidlulela esigabeni esilandelayo, lapho ukucaciseleka nokucaca kokuqukethwe kunikezwa indima ebalulekile. Nguye okwazi ukwenza umuntu ukuthi athenge noma abe yisithiyo esinqumweni esinjalo.

I-4) Ezansi impela kofanele kunabantu abasukile esimeni sabavakashi besiza beya esimweni sabathengi. Uma ifanele yokuthengisa ihlelwe kahle, iklayenti nakanjani lizothenga umkhiqizo kusayithi efanayo.

Umgomo wanoma yiliphi ikhasi lokufika eliphezulu ukukhangisa isivakashi ngokungabonakali kuzo zonke izigaba zomsele wokuthengisa kusuka ekwaziseni kuye esenzweni. Amathuluzi amahle kakhulu kungaba izindatshana zemfundo, imihlahlandlela yezinyathelo ngezinyathelo, i-infographics.

Okubalulekile!Imininingwane yomkhiqizo kufanele ikhetheke kakhulu. Umgomo wayo ukwandisa isisusa somthengi ongaba khona ukuthenga.

Ukuthengiswa okuku-inthanethi kukhula njalo. Ngokuhambisana nalokhu, ifaneli yokuthengisa nayo izoshintsha. Kungaba yinkimbinkimbi ngokuhamba kwesikhathi. Ngakho-ke, kubaluleke kakhulu ukukuqonda manje.

1.4. Thwebula ukusebenza kwekhasi

Ukusebenza kahle kwekhasi lokufika kungatholakala kuphela ngokubamba iqhaza ekuthuthukiseni ithimba eligcwele labasebenzi.

Ukwakha ikhasi lokufika eliphezulu (ngaphambi kokulethula ku-Intanethi), uzodinga usizo lwabachwepheshe abalandelayo.

Umphathi Wephrojekthi. Ikhombisa inhloso enkulu lapho kwenziwa ikhasi lokufika, iqapha zonke izigaba zohlelo lobuchwepheshe, ibala ukubuya kokutshalwa kwemali ekukhangiseni, yenza zonke izinqumo ezibalulekile.
Umaki. Umsebenzi wakhe ukuthuthukisa isu elijwayelekile, ukudala isibonelo sendawo yesikhathi esizayo, izinhlelo ezihambisanayo zokubambisana ne-USP (isiphakamiso sokuthengisa esiyingqayizivele). Iphinde inqume amathemba emiqondo eyenziwe futhi ihlaziye imiphumela etholakele.
Umklami Wewebhu. Ukuthatha isibonelo esivunyelwe sesayithi njengesisekelo, uthuthukisa ukwakheka kwekhasi lokufika, ubhekene nemiphumela ekhethekile yesayithi.
Umakhi wangaphambili. Uhlanganyela ezinhlelweni nasekuhlelweni okulandelayo kwekhasi lokufika, uvivinya ukuboniswa kwekhasi kumadivayisi ahlukahlukene, ulungisa umsebenzi wamafomu ahloselwe ukuthumela izinhlelo zokusebenza namakholi avela kuwebhusayithi.
Umbhali. Ubhala okuqukethwe "okuthengisayo", kwakha izihloko ezisebenzisa indlela ye-4U. Futhi ibamba iqhaza ekuboniseni ikhasi lokufika nokwandisa amabhlogo alo we-semantic.
I-SEM Specialist Contextologist. Ihlaziya umnyombo we-semantic, ikhethe imibuzo eqondiwe yezinjini zokusesha, isetha ukukhangisa okungokwesimo, iyayihlaziya futhi, uma kunesidingo, yenze ngcono (Sibhale ku-athikili ekhethekile ukuthi ungayihlanganisa kanjani ingqikithi ye-semantic yokukhangisa kokuqukethwe).

Umsebenzi ohlelwe kahle wabo bonke ochwepheshe okwazi ukudala ikhasi lokufika eliphezulu kakhulu.

1.5. Kungani udala iwebhusayithi enekhasi elilodwa - izinzuzo ezi-3 eziyinhloko zekhasi lokufika

Okulandelayo, uzothola ukuthi kufanele yini ukudala ikhasi lakho lokufika nokuthi kungani.

Cabanga ngezinzuzo eziphambili zekhasi lokufika uma kuqhathaniswa namanye amasayithi nezitolo eziku-inthanethi. (Funda futhi indatshana yethu - ukuthi ungasivula kanjani isitolo esiku-inthanethi, lapho uzothola khona iziyalezo ngezinyathelo zendlela yokwenza nokwethula i-IM ephumelelayo).

Ngakho-ke ake siqale ngokuhleleka:

Ikhasi elilodwa lizosiza ukukhulisa inani lezivakashi ezibhalisela izaziso zezindaba kanye nokuthunyelwa nge-imeyili cishe 20-30%, uma kuqhathaniswa nesayithi elijwayelekile!
Kukhula nge 50% amathuba okuthenga umkhiqizo owunikezayo!
Izivakashi zesiza se-Convinces ukulanda nokufaka uhlelo noma uhlelo olusha!

Imithetho namathiphu wokwenza ikhasi lokufika

Imithetho eyisisekelo ye-2.13 yokwakha i-Landing Page yakho 📎

Kukhona amakhasi okufika ngokuguqulwa 40-60%... Izinkomba ezinjalo zisho ukuthi njalo isivakashi sesibili sesiza sishiye idatha yaso noma sigcwalise isicelo sokuthengwa kwezimpahla. Kunezici ezimbili ezinikele kule mpumelelo:

Ubuningi babavakashi bekhasi yizithameli ezihlosiwe. Isayithi livakashelwe abantu abebenentshisekelo kulo mkhiqizo ohlongozwayo.
Ikhasi lokufika lenziwe ngokuya ngemithetho yendabuko yokuqinisekisa ukusebenza kwendawo ephezulu.

Ngezansi sizocubungula le mithetho ngokuningiliziwe.

Umthetho # 1. Umkhiqizo owodwa kufanele ubekwe ekhasini lokufika

Ayikwazanga ukuthola isivakashi ukuthi sichofoze inkinobho "yokuthenga"?

Ukuze uthole amakhasimende amaningi, kufanele uhambisane nalezi zimiso ezilandelayo:

ukunakwa komsebenzisi kufanele kugxile kumkhiqizo owodwa;
utshele iklayenti ngezinzuzo zalolu hlelo oluthile kuphela;
setha intengo enesaphulelo yomkhiqizo owodwa;
ukuheha isivakashi encwadini yezindaba enesihloko esisodwa.

Lapho imikhiqizo eminingi ibekwa esikrinini esifanayo, ukunakwa kwekhasimende kuzohlakazeka. Abuke lonke ikhasi. Mhlawumbe uzobonisa isithakazelo esithombeni esithile esihlekisayo noma isaphulelo esikhanyayo. Kodwa-ke, ekugcineni, ithebhu isazovalwa. Ngaphansi komzuzu, isivakashi sizokhohlwa ngesayithi lakho.

Uma isivakashi siza kule ndawo futhi sibona umkhiqizo owodwa ongagxila kuwo wonke ukunaka kwawo, izinga lesithakazelo sakhe lizokhula. Futhi amathuba okuthi azokwenza isenzo osidingayo nawo azophakama kakhulu.

Umthetho # 2. Ukubizelwa esenzweni kumele kucace

Lapho ufaka ikhasi, into yokuqala umsebenzisi azibuze yona ukuthi ufike kuphi nokuthi kungani.

Okubalulekile!Uma kwimizuzwana yokuqala yokuhlala kwakhe ekhasini engazitholi izimpendulo, iklayenti elingahle liqinisekiswe ukuthi lizolahleka. Kuyadingeka ukuthi unikeze isivakashi imininingwane ecacile neqondakalayo ngomkhiqizo wakho.

Izibalo zibonisa lokho cishe 80% abathengi abangaba khona bashiya isiza emasekhondini ayishumi nanhlanu okuqala... Izizathu eziyinhloko zalokhu yilezi:

Ukuntuleka kwesizathu sokwenza okuthile. Okusho ukuthi, isivakashi asitholanga (asiqondanga) ukuthi senzeni kusayithi. Umuntu akanikezwa uku-oda, ukubhalisa, ukufunda kabanzi, njll. Ikhasi lokufika lekhwalithi kufanele liqukethe izingcingo ezithile zokuthi othile athathe isenzo. Uma ikhasi lingenayo "inkinobho enkulu ebomvu" enegama elithi "thenga" ebhalwe kuyo, ikhasi elinjalo lokufika ngeke lilethe umphumela oyifunayo;
Ukulayishwa kwekhasi eliphezulu okudida isivakashi. Umuntu akakwazi ukuqonda lokho okunikezwa yena ngqo. Imininingwane eminingi esusiwe, inqwaba yezithombe ezingadingekile, njll., Kubasebenzisi abacasulayo kuphela. Into ngayinye enjalo izama ukudonsa ukunaka komuntu. Ngenxa yalokho, ikholi eyinhloko yokuthenga noma yokubhalisa ilahlekelwa ukubaluleka kwayo.

4 amathiphu awusizo okusiza ukwenza ucingo lwakho lucace

Lezi zeluleko zizosiza ukwandisa ukuthengiswa komkhiqizo wakho.

Inkinobho ebomvu unxande ngesenzo esinamandla esibekwe enkabeni ukukusiza. Le nkinobho kufanele ibe khona ekuqaleni nasekupheleni kwekhasi lokufika.
Ziveze ngokucacile nangokucacile... Incazelo ecacile necacile yokuthi isivakashi kufanele senzeni nokuthi yini esiyitholayo ngalokho kuyadingeka.
Susa noma yini engaphazamisa iphuzu eliyinhloko, okungukuthi, izihloko zezindaba ezingaqondakali, imidwebo, amabhanela amakhulu wokukhangisa anezimpahla zabanye abantu, izithombe ezingathathi hlangothi, njll.
Kholisa iklayenti ngokuhluka komkhiqizo owunikelayo. Ukuqhathanisa okuningi nezinombolo kufanele kusetshenziswe lapho kuchazwa izinzuzo zomkhiqizo. Inkinobho ebomvu kufanele ibekwe eceleni kwalolu lwazi. Kwesinye isikhathi isinqumo sokuthenga umkhiqizo singazenzekela. Ukwanelisa ngokushesha isifiso somthengi, le nkinobho ethandwayo "yokuthenga" iyadingeka
Khombisa izinzuzo ezithile kusukela ekusebenziseni kwesivakashi umnikelo wakho.

Kodwa-ke, ungashiseki kakhulu ngesifiso sokuthola umthengi. Ukuba khona kwezinto eziningi zokukhangisa nokuthembela kokuthenga umkhiqizo kuzodala kuphela isivakashi.

Umthetho # 3. Yenza ezokukhangisa nezisematheni

Ikhasi elihle lokufika linomkhangiso owodwa ongena kalula kusihloko.

Izibonelo zezindaba ezisematheni: Uma umkhiqizo wakho ungamalambu we-fluorescent? Nasi isihloko - "Gcina amandla kaningi kahle"... Udinga ukumema amanoni esikhungweni sokuzivocavoca? Bhala iphupho labo esihlokweni - "Ubani ofuna umuntu odumile we-TV?".

Kufanele kusetshenziswe izihloko zesakhiwo h1 namathegi we-h2... Uma kungenzeka, faka imishwana ebalulekile ezihlokweni - lawa ngamagama noma imishwana amakhasimende azothola ngayo isayithi lakho ngenjini yokusesha.

Umthetho # 4. Sebenzisa ikhophi lokukhangisa elihlakaniphile

Umbhalo ungowokuqala ohamba phambili.

Okubalulekile!Idizayini yokwakha kufanele i-odwe kuphela ngemuva kokuthi umbhalo wokugcina wekhwalithi usuqediwe.

Ukubhala umbhalo weklasi lokuqala udinga:

dala isithombe "somthengi ofanele", okungukuthi, umuntu odinga umkhiqizo wakho;
funda izincwadi eziphathelene nokusebenza kwengqondo kwezentengiso nokuthengisa;
funda ukubandakanya isivakashi engxoxweni. Kulokhu, kuzoba yisikhumbuzo somuntu oyedwa. Zama ukusungula inkhulumomphendvulwano ebonakalayo neklayenti, khombisa imibuzo okungenzeka ukuthi unayo. Bhala izimpendulo kubo embhalweni. Imininingwane yomkhiqizo kufanele ibe banzi. Ungakhawulelwe kunombolo ethile yezinhlamvu.

Manje, kusuka ohlangothini lwe-internet marketing gurus, ungezwa ukugxekwa kwamakhasi amakhulu okufika. Kodwa-ke, uma usihlola ngokucophelela lesi simo, kuyacaca ukuthi ubuningi bokugxekwa buwela emibhalweni eyisicefe nengafundisi. Kepha abathandi ngandlela thile bakhohlwa ukugxeka ngamakhasi aqinile wokufika okude.

Akunasidingo sokwesaba imibhalo emikhulu uma:

Umkhiqizo awaziwa futhi uyinkimbinkimbi. Iklayenti lizodinga ukuchaza ngokuningiliziwe izinzuzo zalo ezithile. Nikeza izibonelo eziningi ezizofakazela izinzuzo zomkhiqizo.
Umkhiqizo uyabiza. Ukuthakazelisa umuntu, kuzofanela "uhlomise" wonke amandla amakhulu ekhasi lokufika - izaphulelo, izipho, iwaranti nesevisi yangemva kwewaranti, amacala, ukubuyekezwa.

Umthetho # 5. Fometha imibhalo yakho kahle

Lo mthetho ungenye ebaluleke kakhulu ekwenyuselweni nasekuthengisweni kwezinsizakalo noma izimpahla.

Lapho ufometha umbhalo, kufanele uthobele izincomo ezilandelayo:

Ifonti efundekayo - usayizi wamaphoyinti ayi-16. (I-Open Sans, Garamond, Georgia, PT Serif, Arial).
Ulayini akufanele ube nezinhlamvu ezingaphezu kwezingu-80.
Yonke imigqa engu-3-5 kufanele ibe sesigabeni.
Kuzo zonke izigaba ezi-2-4, isihlokwana siyadingeka. Izihlokwana kufanele zenziwe ngendlela yokuthi umsebenzisi, eseyifundile, aqonde kalula okuzokhulunywa ngakho esigabeni esilandelayo.
Ukuba khona okuphoqelekile kwamathebula, izingcaphuno, uhlu (olunezinombolo noma olunamachashazi).

Umthetho # 6. Ukukhangisa okuncane okunolaka !!!

Izimpawu ezintathu zokubabaza ekugcineni zingenye zezimpawu zokukhangisa okunolaka. Ngaphezu kwalokho, kukhona futhi ne- "CAPS LOCK".

Qaphela!Kubantu abaningi, amagama noma imishwana enazo zonke izinhlamvu zosonhlamvukazi nezimpawu zokubabaza kuyasolisa. Banenkolelo eqinile yokuthi othile ufuna ukubakhohlisa.

Uma umbhali wamakhophi, umphathi wokuqukethwe noma umhleli esebenzisa izinto ezinjalo, lokhu kukhombisa iziqu zabo eziphansi.

Akunconyelwe futhi ukuthi kufakwe emibhalweni ebhalwe ngamahemuhemu anjengokuthi “amanani aphansi esifundeni”, “uhlelo oluguquguqukayo lwezaphulelo”, “indlela yomuntu ngamunye”, njll. Ulwazi olungasekelwa amaqiniso, izibalo, ukuqhathanisa alusizi ngalutho. Ngakho-ke, kufanele isuswe embhalweni ngaphandle kokuzisola.

Umthetho # 7. Isakhiwo sekhasi lokufika esinekhono

Kuyadingeka ukuqonda ukuthi ukubuka komsebenzisi kuzohamba kanjani.

Uma zonke izinto zekhasi zibekwe ezindaweni zazo, umuntu angabona kalula imininingwane. Futhi uma isivakashi siqonda umkhiqizo owunikezayo, amathuba okuthi azowuthenga azokhula kakhulu.

Futhi kuyadingeka ukuzulazula okubukwayo - lezi izithombe ezinetimu, izithonjana nemicibisholo. Ungaheha ukunaka komuntu ngemibala ehlukile - gqamisa izihloko, yenza inkinobho ibomvu, iwolintshi noma ophuzi.

Umthetho # 8. Ikhasi lokufika kumele lifanele - lokhu kubaluleke kakhulu!

Umqondo wokubaluleka usho ukuvumelana.

Ngokwesibonelo, uma isivakashi size ekhasini lakho sivela kumkhangiso onesihloko esithi "ukuthengiswa kwezinqola zezingane", ngakho-ke isihloko sekhasi lokufika kanye nodaba lwaso kufanele kuhlobene namakalishi ezingane.

Ikhasi lokufika elifanele ikhasi lewebhu elihlangabezana nokulindelwe isivakashi.

Isibonelo esisodwa - uma umsebenzisi echofoza kubhengezo lokukhangisa ebiza ukuthenga imodeli ethile ye-smartphone ngesaphulelo, khona-ke isithembiso sokuthenga le smartphone ethile futhi ngesaphulelo esifanayo kufanele sibekwe ekhasini lokufika.

Ikhasi lokufika kufanele lenzelwe hhayi umkhankaso ngamunye wokumaketha, kepha nomthombo ngamunye wethrafikhi. Isibonelo, uma izivakashi ziza ekhasini lakho zivela kunoma iyiphi inethiwekhi yokuxhumana nabantu, lolu lwazi kufanele luboniswe kusayithi.

Umthetho # 9. Udinga ukulungela ukuphikisa

Mayelana Amakhasimende ayi-9 kwayi-10 ngaphambi kokuthenga, cabanga ngesinqumo sabo. Abantu bayabesaba abakhwabanisi, basabela ukuphepha kwabo.

Kunamakhasimende amaningi afuna ukufihla ukuthenga kwawo kwabanye. Abanye abantu banokwesaba ukulahlekelwa yimali yabo noma ukungakholelwa kuzindleko eziphansi kangaka zezimpahla.

Njengoba ungenalo ithuba lokuxhumana mathupha nokuqeda konke ukwesaba komsebenzisi, udinga ukunakekela izimpendulo ezicatshangelwe kahle kuzo zonke iziphikiso kusengaphambili. Kufanele zifakwe embhalweni.

Nayi eminye imihlahlandlela:

kuqinisekisa ukubuya kwemali oyitshalileisibonelo, kungakapheli amasonto 1-2;
nikeza ithuba lokuzama umkhiqizo mahhala, futhi, kungakapheli isikhathi samaviki ama-2. Gcizelela ukuthi isiphakamiso esinjalo sizosiza umuntu anqume.

Lokhu kuhamba kokumaketha bekulokhu futhi kuzosebenza lapho kuthuthukiswa amakhasi okufika.

Umthetho # 10. Sebenzisa umgomo wokushoda nomphumela wokuphuthuma

Udinga ukuthi uqaphele kakhulu ngokushoda, ngoba akuwona wonke umuntu oholelwa ekukhohlisweni okunjalo.

Okubalulekile!Akekho onaka i-timer countdown namuhla. Ngaphezu kwalokho, uma ivuselelwa njalo ngemuva kokulayisha kabusha ikhasi.

Kufanele usebenzise ezinye izindlela. Ngokwesibonelo, bonisa imininingwane ngobuningi bezimpahla ezisele futhi uvuselele lezi zinombolo njalo. Isivakashi kufanele sibone ukuthi umkhiqizo uthengisa ngokushesha.

Isibonelo:Kumele sizame ukwenza isiqiniseko sokuthi i-algorithm yezenzo noma imicabango yomthengi imi kanje: “Izolo bekunemishini yesinkwa ehlisiwe eyi-100 esitokweni 50%, namhlanje ekuseni sekuvele kungu-33, futhi eduze kwesidlo sasemini kukhona kuphela 5 izingcezu. Sidinga ukuthenga ngokushesha izimpahla zisekhona! "

Umthetho # 11. Kholisa isivakashi ngokwethembeka kwakho

Izinto zokwethembela zibekwa kahle kakhulu eduze kwamakholi esenzo.

Nayi eminye imihlahlandlela yokuthi ungakwenza kanjani lokhu kangcono:

Usebenzisa izinkinobho zokuxhumana nabantu - ukwenziwa kweqembu (ikhasi), uhlu lwababhalisile eqenjini le-VK, okuphakelayo kwe-tweet, ukuthanda kwe-Facebook. (Besivele sibhala ukuthi singalakha kanjani iqembu, ikhasi le-Vkontakte futhi siliphakamise kumagazini wethu wokugcina ")
Ukushicilela izibuyekezo kanye nezixhumanisi ezinkampanini noma kubantungubani obashiyile.
Ukuboniswa kwezitifiketi, imiklomelo. Uma kunesidingo, yonke imibhalo kufanele ivuleke ngokuphelele futhi ifundeke kalula.

Umthetho # 12. Awekho amafomu ayinkimbinkimbi okugcwaliswa kusayithi

Njengomthetho, ifomu lokufaka idatha yomuntu siqu alicasuli iningi lezivakashi. Uma kudingeka, abantu abavela ezilalelini ezihlosiwe bahlala bekulungele ukubhala igama, umsebenzi, ikheli le-imeyili.

Ubunzima buvame ukuvela ezigabeni ezilandelayo zokubhaliswa, lapho isivakashi sicelwa ukuthi sitshele imininingwane yempilo yaso. Kungcono ukubuza imibuzo enjalo ngemuva kokuthi umsebenzisi aqinisekise iqiniso lokubhaliswa.

I-Captcha eyinkimbinkimbi iyinkinga ejwayelekile ngokufanayo!

I-CaptchaIfomu le-pop-up lokufaka isethi yezinhlamvu ezithile (izinombolo nezinhlamvu). Ngokugcwalisa i-captcha, isivakashi siqinisekisa ukuthi akayona irobhothi.

Kwesinye isikhathi kuthatha isikhathi esiningi ukucacisa izinhlamvu bese sizibhala ngokulandelana okulungile. Lesi yisizathu sokuthi cishe 30-40% abantu bavele bavale ithebhu bese bakhohlwa ngesiphakamiso sakho.

Akunasidingo sokusebenzisa i-captcha. Vumela izimbangi zakho zikuthole.

Umthetho # 13. Ukulula nokufinyeleleka kokubona

Lo mthetho ubeka ingqikithi yayo yonke imithetho yangaphambilini.

Okubalulekile!Kufanele u-oda ikhasi elilula lokufika.

Kufanele abe:

ngaphandle kwemidwebo engadingekile nombhalo;
ngesiphakamiso sokwenza isenzo esisodwa kuphela - ukuthenga umkhiqizo owodwa, ukubhalisela incwadi eyodwa yezindaba, njll.
ivulekile hhayi ematasa kakhulu.

Ikhasi Elihle Lokufika Ingabe yikhasi elingatholakala ngokuhlolwa, ukulungiswa nezilinganiso zokusebenza.

3. Dala ikhasi lokufika ngokwakho noma kungcono uku-oda ikhasi lokufika kochwepheshe?

Ukwakha ikhasi lokufika ngokwakho akuyona into enzima kangako. Ngolwazi nokubekezela, noma ngubani angakha ikhasi lokufika. Kodwa-ke, esimweni esinjalo kukhona zombili okuhle (+) izikhathi kanye okungekuhle (-).

Cabanga ngazo zonke izinzuzo nobubi bokwenza ikhasi lokufika ngokwakho:

Buhle (+)

Ikhasi lokufika elenziwe ngesandla sakho lizobiza umuntu mahhala ngokuphelele.
Akunasidingo sokwakha imigomo yesethenjwa. Uthola ithuba lokuzenzela ngokwakho ngokomqondo wakho.
Ukudala ikhasi lokufika ngezandla zakho kunikeza isipiliyoni esibaluleke kakhulu, esizosiza kakhulu ngokuzayo lapho usebenza ne-Intanethi.

Ubuncane (-)

Uma lungekho ulwazi oludingekayo, kuzothatha isikhathi ukulifunda.
Kuthatha isikhathi eside ukwakha ikhasi lokufika ukuze uthengise inani elithile lomkhiqizo.
Ungagcina unekhasi lokufika eliphansi, futhi ngenxa yalokho, amandla emakethe omkhiqizo okhuthaziwe ngeke adalulwe ngokuphelele.

Oda ikhasi lokufika estudiyo esikhethekile noma usebenze kuso ngokwakho - kuphuma kuwe.

Kodwa-ke, kufanelekile ukukhumbula ukuthi ukudala ikhasi ngezandla zakho akubandakanyi izindleko. Ngakho-ke, kusamele uzame isandla sakho, noma ngabe ngasikhathi sinye wenze i-oda lekhasi lokufika estudiyo.

Endabeni yokwakha ikhasi lokufika eliphezulu, ngokuzayo ungathuthukisa amakhono owatholile futhi wenze ukuthuthukiswa kwamakhasi okufika kube ibhizinisi lakho kusuka ekuqaleni. Isidingo salezi zinsizakalo siyanda minyaka yonke.

Qaphela!Uma lolu hlobo lomsebenzi lubonakala lukhulu kakhulu kuwe, ngoba ludinga ukubekezela futhi kuthatha isikhathi esiningi, khona-ke kungcono ungagodli imali futhi u-oda ukwakhiwa kwekhasi lokufika ngochwepheshe. Futhi ngenkathi besebenza nge-oda lakho, uzoba nesikhathi sokuxazulula izinkinga zebhizinisi eziyinhloko.

Ukuthuthukiswa kwekhasi lokufika kwakho kuvunyelwe kuphela uma unakho kuqala futhi ufuna ukonga imali yakho. Ngemuva kwakho konke, umuntu ngeke aqiniseke ukuthi umkhiqizo noma insizakalo ekhuthazwa ngaleli sayithi izofunwa kakhulu.

Kodwa-ke, uma ukuthengisa sekuqalisiwe, ama-oda okuqala avele futhi uyaqiniseka ukuthi umkhiqizo wakho uzofunwa, sekuyisikhathi sokuxhumana nabachwepheshe. Zizosiza ukwenza ikhasi lakho lokufika lisebenze kahle futhi lisebenze, futhi lizokhuphula kakhulu izinga lakho lokuguqulwa.

Ukukhokhela izinsizakalo 5-15 izinkulungwane ruble, ukuthengisa kwakho kunganda ngamayunithi ama-2-3 ngosuku... Ngonyaka, kuzovela inani elihle kakhulu, elizodlula kakhulu inani elichithwe "ekuthuthukiseni" isayithi lakho.

Okubalulekile!Ukwanda kokuguqulwa kuphela 0,5% uyakwazi ukuletha izigidi zenzuzo ngonyaka.

Vele, ungazenzela ikhasi lokufika elingcono kakhulu kunelisetshenziswa yedwa elisebenza yedwa. Funda ngokuthi ngubani i-freelancer ku-athikili kusixhumanisi.

I-oda ku-studio ngeke libize ezishibhile, kepha uzokonga isikhathi sakho, futhi imali oyisebenzisile izobuya kaningi njengenzuzo.

4. Ikhasi lokufika labakhi besimanje 🛠 - I-TOP-3 yabahamba phambili

Ukuthandwa okukhulu kwamakhasi okufika kuholele ekuveleni kwabaklami abaningi. Ake sibheke abanye babakhi abathandwa kakhulu bolimi lwesiRussia.

Umakhi wekhasi lokufika # 1. "LPgenerator" (lpgenerator.ru)

I-Lpgenerator ingumakhi omuhle kakhulu wewebhusayithi ongadala ngayo ikhasi lokufika kusuka ekuqaleni. Isevisi inokuningi ongakunikeza 300 izifanekiso, inani elikhulu lamathuluzi - ukuhola abaphathi, Ukuhlolwa kwe-A / B nezinye izinto eziningi ezinhle.

Intengo elula yentela - kusuka ruble 500 ngenyanga. Le ntela ithatha umkhawulo enanini lezivakashi - izinkulungwane eziyi-9 ngenyanga.

nakhu imali engenamkhawulo... Izindleko zayo zingama-ruble ayi-4000 ngenyanga.

Amanani ayabiza, kepha abantu abaningi bathi iLpgenerator iyifanele.

Umklami wekhasi lokufika # 2. I-Flexby (flexbe.com)

Umakhi wewebhusayithi yeFlexbe uthathwa njengomunye wabakhi bamakhasi wokufika othembeke kakhulu nelula. Kukhona inguqulo yamahhala esebenzayo 14 izinsuku. Lesi sikhathi sanele ngokwanele ukuhlola ukutholakala komqambi nokufaneleka kwebhizinisi lakho.

Imali ekhokhwa kakhulu - Ama-ruble angama-750 ngenyanga. Intela ifaka phakathi: isizinda - 1, amakhasi - 10, izaziso ze-SMS - 250, ukwesekwa kwezobuchwepheshe, ibhokisi leposi lakho, isizinda samahhala seRU, njll.

Imali ebiza kakhulu kubiza ama-ruble ayi-3 000 ngenyanga. Kufaka phakathi inani elingenamkhawulo lezizinda namakhasi, izaziso ze-SMS eziyi-1000, njll.

Kwa nebubi (-) singagqamisa ukulinganiselwa ekwakheni ikhasi lokufika. Akunakwenzeka ukuthola okuthile okupholile ngoba ibhokisi lamathuluzi lalo makhi wewebhusayithi alilikhulu.

TO i-pluses (+) Kuyafaneleka ukusho isivinini sokwenza ikhasi lokufika. Ngemizuzu eyishumi, uthola ikhasi elilodwa elibekezeleleka kahle elibukeka kahle kwizikrini zomakhalekhukhwini.

Umklami wekhasi lokufika # 3. "LPTrend" (lptrend.com)

I-LPTrend ngumakhi wekhasi lokufika olulula ukusebenziseka kwabaqalayo. Isevisi inganikela ngezifanekiso ezingama-61 ezenziwe ngomumo nemikhawulo yokuhlelwa.

Bese ukhumbula!Ukudala ikhasi lokufika kusuka ekuqaleni akunikeziwe lapha. Akukho kuhlanganiswa nezinye izinsizakalo.

Kusuka kokusebenzayo kukhona ukuhlolwa kwe-A / B, ithebhu "yamasevisi awusizo"enezixhumanisi zamathuluzi ahlukahlukene.

Isikhathi sesivivinyo ngu 15 izinsuku. Isikhathi esanele sokuhlola amakhono wensizakalo.

Intengo eshibhile — 500 ama-ruble ngenyanga. Kungenzeka ukhiqize ikhasi elilodwa lokufika.

Per intela ebiza kakhulu kuzofanele zisabalale 2000 ama-ruble ngenyanga.

Okubhaliselwe ku- isilinganiso se-premium kwenza kube nokwenzeka ukudala inani elingenamkhawulo lamakhasi okufika.

Abanye abakhi bekhasi lokufika online

Kunabanye abakhi bewebhusayithi okufanele bababheke:

"Basium" Ungumakhi wewebhusayithi omuhle kakhulu. Isevisi inikeza cishe ukuhlukahluka kokuklanywa okungama-400, amabhlogo angama-53 nezilungiselelo ezihlukile ezingama-27, ezikwazi ukwanelisa ngokugcwele zonke izidingo. Ngasohlangothini oluhle, umuntu angaqokomisa ikakhulukazi ukuthi kungenzeka akhokhele izinsizakalo njengoba zisetshenziswa. Kuzofanele ukhokhele le nsizakalo Ama-ruble angama-35 ngosuku.

"Tilda" - inikeza uhlelo lwe-modular. Intengo eshibhile ibiza ama-ruble angama-500, ngokukhokhwa konyaka wonke. Uma inkokhelo yenziwa nyangazonke, izindleko zentela zizoba ama-ruble angama-750.

5. Ungalakha kanjani ikhasi lokufika mahhala 💸

Cabanga ngezinsizakalo ezidumile lapho ungakha nekhasi lokufika (ikhasi elilodwa) mahhala:

landingi.ru;
www.seth3m.ru;
llokuzi.ru;
ru.wix.com;
Ukudalwa kwamakhasi okufika (amasayithi wekhasi elilodwa) ngoku-oda inani elincane kumasayithi ezizimele (kusuka ku- 1000 k. nangaphezulu).

6. Izibonelo zamakhasi okufika athengisa kakhulu 📰

Ake sibheke ezinye izibonelo zokuthengisa amakhasi okufika. Khumbula ukuthi amakhasi okufika ahlala eshintsha ukuhambisana kwawo. Uma ngabe "namuhla" izifanekiso ezithile bezinokuguqulwa okuphezulu, ngakho-ke akulona iqiniso ukuthi lezi zifanekiso "kusasa" zizosebenza ngokuguqulwa okufanayo.

Ngakho-ke, sincoma ungakopishi, kodwa thatha njengesibonelo bese udala amakhasi akho okufika ngezithombe zakho ezihlukile nemibhalo (okuqukethwe abanye abangenakho), noma uku-oda kochwepheshe abakwaziyo ukubaluleka kwesenzo samakhasi okufika.

Isibonelo sokufika kwekhasi # 4

7. Amathempulethi we-Landing Page - lapho ongalanda khona + imiyalo yokufaka ngesinyathelo ngesinyathelo 📝

Isakhiwo sekhasi lokufika sinezinto eziningana:

I-logo, izinombolo zefoni, ifomu lokuthwebula idatha, okungukuthi ukuphinda ushayelwe.
Ukunikezwa noma ukunikezwa okuvezwa njengesihloko esifanele.
Uhlu lwezinzuzo zakho.
Shayela esenzweni (inkinobho ebomvu ethunyelwe).
Izithombe, imidwebo nezinye ihluzo zekhwalithi.
Imininingwane esiza ukukhulisa ukwethenjwa kumkhiqizo - izitifiketi, izibuyekezo, njll.
Ulwazi lokuxhumana.

Yonke ipulatifomu eyaziwa njenge "I-Wordpress", UJoomla kanti ezinye zinezifanekiso zekhasi lazo lokufika. Noma kunjalo, kunamakhasi wokufika wekhwalithi ephezulu futhi wamahhala we-WordPress. akunakwenzeka... Ikhasi elihle lokufika liqala kusuka kumadola ayi-15-25.

Kukhona nezifanekiso ezingaboshelwe kunoma yiziphi izinkundla. Babalwa ngamakhulu ezinkulungwane. Ungathola amasayithi amaningi lapho ungalanda khona izifanekiso zekhasi lamahhala lokufika ezenziwe ngomumo.

Kodwa-ke, asikho isidingo sokukhuluma ngekhasi elijwayelekile lokufika mahhala. Iningi lalokhu kunikezwa kungudoti nje. Kunezinketho ezimbalwa kakhulu ezihloniphekile. Ama-templates ekhwalithi ephezulu we-Landing Page angatholakala kuzingxenyekazi ezidumile zokufika (ngokwesibonelo, i-lpgenerator, i-wix, njll.)

Imiyalo yesinyathelo ngesinyathelo yokufaka ikhasi lokufika

Ake sicabange ukuthi usuvele uthole (ulande) ithempulethi ejwayelekile, ukusingathwa, isizinda. Yiziphi izinyathelo okudingeka zithathwe ngokulandelayo?

Kuthatha kuphela izinyathelo ezimbalwa ezilula ukufaka iwebhusayithi yakho enekhasi elilodwa. Nakhu:

Isinyathelo 1. Iya kuwebhusayithi yomhlinzeki wakho wokusingathwa. Bese uye kudeshibhodi ye-akhawunti yakho.
Isinyathelo 2. Thola ifolda eyimpande yesayithi (kufanele ingabi nalutho). Igama lale folda igama lesizinda olithenge kusengaphambili.
Isinyathelo 3. Kufanele ucindezele inkinobho yokulanda futhi ewindini le-pop-up udinga ukukhetha ingobo yomlando enesifanekiso.
Isinyathelo 4. Ngemuva kokukopisha ingobo yomlando kufolda yesizinda, chofoza kunkinobho ethi "Khipha" eseduze kwayo.
Isinyathelo 5. Linda cishe imizuzwana engama-20 ukuze inqubo yokuqaqa iqede. Ivuselela ikhasi.
Isinyathelo 6.Ikhasi lokufika lifakiwe!

Ukuhlela ikhasi lokufika, udinga ukuya kufolda yezimpande yesizinda sakho bese uthola ifayela elidingekayo.

Ungashintsha umbhalo, izithombe, ufake ividiyo. Lokhu akunzima ukukwenza - funda nje ama-athikili ambalwa we-thematic, futhi ungaqala ukuzuza ngokuphepha.

Imibuzo ebuzwa njalo 💬

Imibuzo eminingi ephathelene namakhasi okufika ifika ehhovisi lethu lokuhlela, sizobheka okuvame kakhulu kuyo.

Umbuzo 1. Kubiza malini ukudala (ukuthuthukisa) ikhasi lokufika futhi intengo yalo incike kuphi?

Amanye amakhasimende wekhasi elilodwa lekhasi elilodwa kwesinye isikhathi azibuze ukuthi ngabe kungani izindleko zokuthuthuka kwayo zingafani kakhulu nentengo yekhasi elinamakhasi amaningi. Ngemuva kwakho konke, isiza sizokwethulelwa ikhasi elilodwa nje elinesakhiwo esingeyona inkimbinkimbi kakhulu. Noma kunjalo, abukho ubudlelwane phakathi kwenani lamakhasi nentengo yawo. Ake sibheke ukuthi kungani.

Ikhasi lokufika liyindlela yokukhangisa enendlela yokuguqulwa okuphezulu kakhulu ngokuqhathaniswa newebhusayithi ejwayelekile. Ngamanye amagama, inhloso enkulu yekhasi lokufika ukuqinisekisa ukuthi isilinganiso sabo bonke abasebenzisi besayithi nenani labantu abenze isenzo esiqondisiwe(uku-oda, ukubhalisa, ukuthenga, ukuthenga) kwaba esiphezulu.

Ngokwezibalo, ukuguqulwa kwesiza esivamile samakhasi amaningi kugcinwa ngaphakathi 3-5%... Kepha ukuguqulwa kwekhasi elihle lokufika kufinyelela kuze kufike ku-25%.

Lapho kubalwa isabelomali sokukhangisa, kubalulekile ukuthi ungabheki izindleko zekhasi elilodwa kuphela, kepha nesikhathi saso sokubuyisela. Ikhasi lokufika lekhwalithi ephezulu linokuguqulwa okuphezulu, ngakho-ke, kuzokhiqiza ngokushesha imali engenayo, futhi ngokuvamile, kukhulise ukusetshenziswa kwemali ekukhuthazeni. Umkhiqizo onjalo awushibhile, kodwa uyazivikela.

Uma ugcina imali ekwakhiweni kwekhasi lokufika, khona-ke ikhasi eliqediwe cishe ngeke likwazi ukuthengisa ngokwanele, okusho ukuthi kunengozi yokulahleka okuphawulekayo kokusebenza komkhankaso wokukhangisa. Isizathu salokhu kuzoba isilinganiso esiphansi sokuguqulwa.

Isici esiyisisekelo esinquma izindleko zekhasi lokufika yinkimbinkimbi yalo. Lokho wukuthi, inani lomsebenzi okudingeka wenziwe ukuze kuzuzwe izinga lokuguqulwa eliphakeme. Futhi, intengo yekhasi lokufika izoncika ekucacisweni komkhiqizo okhushulwayo - ubunzima bokusungula isiphakamiso sokuthengisa, ukutholakala kwamavidiyo we-thematic, infographics, njll.

Imakethe yekhasi lokufika iqhubeka njalo futhi kunzima ukubiza inani eliqondile. Kodwa-ke, singasho ngokuzethemba ukuthi ikhasi lekhasi elilodwa eliphezulu alikwazi ukushibhile. (Ama-Freelancers ngokuvamile aqasha kusuka ku- 100-200$, design studio - kusuka ku- 1000$, ama-ejensi avelele - kusuka ku- 5000$ nokuningi.)

Umbuzo 2. Ungalikhuthaza kanjani (uliphakamise) ikhasi elilodwa lekhasi?

Sikumema ukuba uzijwayeze 10th iziteshi ezisebenzayo zokuthola ithrafikhi:

Ukudalwa kokukhangisa kokuqukethwe ku-Yandex.Direct. Sincoma ukufunda i-athikili - "Ungayisetha kanjani i-Yandex Direct, ukhethe amagama angukhiye, njalonjalo."
Ukudalwa kokukhangisa kokuqukethwe ku-Google Adwords.
Ukubekwa kwezikhangiso ezinkundleni zokuxhumana ezahlukahlukene.
Ukwenza nge-SEO nokwenyusa.
Ukuphakanyiswa kwe-athikili noma ukumaketha kokuqukethwe.
Ukubeka imininingwane emabhodini emiyalezo kwi-Intanethi.
Iphromoshini nge-imeyili.
Kusetshenziswa ikhasi lokufika njengesethulo emicimbini engaxhunyiwe ku-inthanethi.
Ukulethwa kwezikhangiso kumanethiwekhi wethayela.
I-SMS yenqwaba kuwo wonke amadivayisi eselula.

Umbuzo 3. Ngingayibona kuphi eminye imikhiqizo ephawulekayo yokufika kwamakhasi?

Ku-Intanethi, ungathola izibonelo ezinhle kakhulu zamakhasi okufika ngokwakho. Ebhokisini lokusesha "Yandex" noma "Google" thayipha umbuzo "izibonelo zekhasi lokufika" (noma "izibonelo zekhasi lokufika") futhi uzonikezwa izinketho ezahlukahlukene zamasayithi ezinezibonelo ezikhuthazayo zamakhasi wokuthengisa.

Umbuzo 4. Ungayenza kanjani imali ekhasini lokufika?

Ngokuhamba kwesikhathi, ungenza imali ngamakhasi okufika ngezindlela ezintathu:

Indlela 1. Thuthukisa amakhasi wokufika owenziwe ngokwezifiso. Lokho wukuthi, dala isitudiyo sewebhu, thola iqembu elifanele bese uqala ukusebenza.
Indlela 2. Sebenzisa izingosi ezinekhasi elilodwa ngenhloso yazo. Lokho wukuthi, ukuthengisa izimpahla / izinsiza zakho ngazo.
Indlela 3. Bandakanya isizukulwane sokuhola. Igama elithi "lead" lisho oxhumana nabo abangaba abathengi. Lezi zicelo zithengiselwa izinkampani ezibhekiswe kuzo. Isibonelo, unekhasi lokufika elithi "Sliding wardrobes Yekaterinburg". Ushayela ithrafikhi kuyo, bese unikela ngezicelo ezikhiqizwayo ezinkampanini ezikhiqiza zona kanye lezi zingubo zokugqoka (Ngenye indlela, ibizwa ngokuthi yi-traffic arbitration).

Ukukhethwa kwendlela ethile yokuhola kungokwakho. Indlela yokuqala ifaka imali evela kumakhasimende nawo adinga amasayithi anjalo. Ukukhetha ezinye izindlela zokwenza imali kuzolethwa ngabathengi bokugcina.

Umbuzo wenombolo 5. Iziphi izintela okufanele ngizikhokhe ekhasini lokufika?

Osomabhizinisi abahlanganyela ekuthengiseni oku-inthanethi kudingeka ukuthi bakhokhe intela kwinzuzo. Kungcono ukwenza lokhu lapho ikhasi lakho lokufika lizokwandisa ukuthengisa, inzuzo, njll. Ukuze ukhokhe intela, uzodinga ukubhalisa i-LLC noma uvule usomabhizinisi ngamunye. (Kulezi zihloko, uzothola imibhalo nezinyathelo ezidingekayo zokubhalisa inkampani).

Kunezinhlobo eziningi zezinhlelo zentela:

Uhlelo lwentela # 1. Uhlelo olujwayelekile lwentela (OSN).Esebenzisa umbuso onjalo, usomabhizinisi uzokhokha inani elikhulu kakhulu lamanani entela. Lokhu kufaka intela yomuntu siqu engenayo, i-VAT, intela yemali engenayo, iminikelo eminingi kuziphathimandla zomshwalense ezahlukahlukene nezinye izintela.
Uhlelo lwentela # 2. Uhlelo lwentela olwenziwe lula (STS). Le modi ithandwa kakhulu phakathi kosomabhizinisi abasanda kuqala. 1) Kukhokhelwe 6% ngenani lemali engenayo. 2) Ungasebenzisa futhi isilinganiso 5-15% ngomehluko phakathi kwemali engenayo nezindleko. Izinga lenzalo lincike esifundeni lapho kwenziwa khona ibhizinisi. Sincoma futhi ukuthi ufunde le ndatshana - "Uhlelo Olulula Lentela Lomabhizinisi Ngamunye".
Uhlelo lwentela 3. Intela ehlanganisiwe yemali engenayo (UTII). Lolu hlobo lwentela lusebenza ezinhlotsheni ezithile zemisebenzi yebhizinisi echazwe kwikhodi yentela. Lo mbuso uhilela ukukhokhwa kwentela eyisicaba. Inani lentela lizoncika esifundeni lapho kwenziwa khona ibhizinisi.
Izinhlelo zentela №4. Uhlelo lwentela lobunikazi. Kuyadingeka ukuthola ilungelo lobunikazi lohlobo oluthile lomsebenzi. Izindleko zelungelo lobunikazi zihlukile esifundeni ngasinye. Intela imisiwe, ikhokhwa ngama-ruble. Lolu hlobo lwentela lutholakala kuphela kosomabhizinisi ngabanye. Ngemininingwane engaphezulu, funda i-athikili - "Ungayithola kanjani i-patent yemisebenzi ye-IP"

Ngemininingwane engaphezulu ngohlelo lwentela losomabhizinisi abangabodwana, nokuthi iziphi izintela neminikelo isomabhizinisi ngamunye ekhokhayo - funda i-athikili kusixhumanisi.

Lapho ubhalisa ibhizinisi lakho, kufanele ukhombise amakhodi ALUNGISWE nohlobo lomsebenzi wakho webhizinisi.

Isibonelo, uma ume ekubhaliseni usomabhizinisi ngamunye (IE) futhi wakhetha umbuso wentela owenziwe lula (i-STS), kuzodingeka ukuthi ukhokhe 6% kusuka emholweni, kungakhathalekile ukuthi iziphi iziteshi abazitholayo. Ngokwemvelo, yonke imisebenzi kufanele yenziwe kuphela ngaphakathi kohlaka lomthetho wasekhaya.

Namuhla, abantu abaningi sebekhathele kakade ngamakhasi okufika. Cishe kuwo wonke amakhasi okufika, babona ama-timers angapheli, cishe izaphulelo eziyi-100% kumikhiqizo, amathani wokubuyekezwa okuncomekayo, namanye amaqhinga amaningi angashintshi iminyaka eminingana futhi ayacasula kuphela.

Okubalulekile!Uma ufuna umsebenzisi ovakashele ikhasi lakho lekhasi elilodwa ukuthi angalivali ngomzuzwana, ungabi yisifanekiso.

Kuyadingeka ukusebenzisa izifanekiso, kepha lapho uzigcwalisa, kufanele uzame kanzima futhi wakhe isayithi elihlukile ngempela.

Ungakhohlisi isivakashi ngesifiso sokuthola imali edlulayo. Cabanga njalo ngamakhasimende akho bese uzama ukuhlangabezana nezidingo zawo.

Manje, ake sifingqe:

Ikhasi lokufika liyithuluzi elihle kakhulu lokukhulisa inani labathengi nababhalisile.
Ungagxili kuphela ekhasini lokufika. Ngokufana, kuyadingeka ukuthuthukisa ezinye izindawo - isayithi eliyinhloko, ibhulogi, njll.
Awudingi ukushesha ungene estudiyo bese u-oda ikhasi lokufika - ungakwenza lokhu nganoma yisiphi isikhathi. Qala uzame yenza ikhasi elilodwa uzenzele lona... Kunabakhi abaningi nezifanekiso zalokhu. Kumele uthuthukise isu lokumaketha, ubhale umbhalo othengisayo bese usetha ukukhangisa kokuqukethwe.

Ekupheleni kwesihloko, bheka ividiyo ethi “Lithini ikhasi lokufika? Kungani idingeka? ":

Kunoma ikuphi, ikhasi lokufika linamathuba okuthuthuka eminyakeni eminingi ezayo. Futhi kuzohlala kungelinye lamathuluzi amahle kakhulu okwandisa ukuthengisa kwakho.

Bafundi abathandekayo bephephabhuku lebhizinisi le-Ideas for Life, sizojabula uma wabelana ngezinkulumo zenu ngesihloko sokushicilelwa kumazwana angezansi. Sikufisela inhlanhla nempumelelo ekwakheni nasekukhuthazeni amakhasi akho okufika!

Send